A few weeks ago at True to the Core (TTTC) during TDX, I asked the Salesforce Team to clarify the pricing for Prompt Builder.
Salesforce Foundations is a free offering that includes Agent Conversations, Data Cloud, and features from Marketing and Commerce. However, despite what Trailhead and Salesforce Pricing pages suggest, it does not include Prompt Builder.
Since raising this at TTTC, I’ve spoken with multiple Salesforce teams, and even they can’t agree—some say Prompt Builder is included, others say it isn’t. In practice, it’s not available in a Salesforce Foundations org, as the required Permission Sets (Prompt Template Manager, Prompt Template User) and Permission Set Licenses (Einstein Prompt Templates) are not provisioned.
Currently, it appears Salesforce intends to require an Einstein for Service, Einstein for Sales, or Einstein for Platform license — effectively making Prompt Builder subject to both user-based and consumption-based licensing.
I appreciate that Salesforce teams have been working on this behind the scenes, and I’ve noticed a shift in messaging. Since TDX, Agentforce’s response on Salesforce Help has changed from ❌ “Prompt Builder is not explicitly mentioned as part of Foundations” to ⚠️ “Prompt Builder is available with Salesforce Foundations, but on a limited basis.”
This lack of clarity is a problem for the nonprofit clients I work with, as they rely on the Power of Us Program for courtesy licenses in the first place.
I’d like the Salesforce team to:
1️⃣ Clarify whether Prompt Builder is included in Salesforce Foundations, as the official materials currently contradict each other.
2️⃣ If Prompt Builder requires per-user licensing (even temporarily), consider extending the Power of Us Program to provide courtesy Prompt Builder licenses alongside the standard courtesy Salesforce licenses.
3️⃣ Correct all marketing and documentation to clearly reflect whether Prompt Builder is included with Foundations (or not).
At TTTC, it was suggested that Prompt Builder was coming to foundations, but I didn’t get a clear time commitment to the above, so I’m posting here.
Before I raised this at TTTC I verified this was not currently available in two separate orgs both with Salesforce Foundations enabled.
If you need a recap you can watch the recording of this question from 11:27 on Salesforce+
#TTTC #True To The Core #Prompt Builder #Power Of Us HUB #AI #Prompts #TDX25
@Prompt Builder @* Salesforce Platform * @Trailblazer Community Cove @* Customer Success * @Nonprofit Hub
Thanks @Abby Trout we dont currently have Agentforce or Data Cloud license. I was assuming the prompt Builder being GA would mean it appears in the org without any other products being enabled. But the more I am reading about the licensing it may be that Prompt Builder may come with Salesforce Foundations but we will have to check with our AE on this. Thanks for your help.