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Hello Team,

We are experiencing an issue in our Pardot environment where bot clicks are automatically clicking links in our email templates. This is impacting our click-through rates, engagement metrics, and Engagement Studio reporting.

As a result, we are unable to accurately measure genuine recipient engagement.

Could you please investigate this issue and advise on any available solutions or settings to help identify and filter bot-generated clicks?

We would appreciate your assistance as soon as possible.

Thank you. 

1 answer
  1. François Perret (Bamsoo) Forum Ambassador
    Yesterday, 12:41 PM

    @Jithendra Reddy

     

    Hi Jithendra, 

    Account Engagement should already include Metrics Guard and there’s no activation required. Salesforce automatically filters known bot and security-scanner activity from email engagement reporting. If you’re still seeing suspicious clicks, review Visitor Filters (Account Engagement Settings > Automation Settings > Visitor Filters) and consider opening a Support case with sample activity so Salesforce can investigate whether the scanner traffic is bypassing existing filtering. 

     

    Hope this helps 😎 

    #SharingIsLearning #AccountEngagement

      

    François. 

     

    PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below the most relevant one.

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Could someone assist on finding what this button is used for "Send to Account Engagement (Managed)", it's on the contact details page.

1 answer
  1. François Perret (Bamsoo) Forum Ambassador
    Yesterday, 12:31 PM

    @Vishnu Vardhan Nandyala

     

    Hi Vishnu, 

    The button is the Account Engagement equivalent of the legacy “Send to Pardot” action. It’s used to manually push/sync a Lead or Contact into Account Engagement (Prospect creation/association depending on connector settings) rather than waiting for the normal connector sync. Salesforce’s  implementation guide still describe this functionality under the older “Send to Pardot” name. 

     

    Hope this helps 😎 

    #SharingIsLearning #AccountEngagement

      

    François. 

     

    PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below the relevant one.

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Hi everyone, 

I’m currently exploring

Marketing Cloud Next (Core) and I’m trying to better understand how Data Graphs and Dynamic Content work together for personalization.

Specifically, I’m looking for guidance on:

  • How to set up and structure a Data Graph in MC Next (Core)
  • How merge fields are resolved from graph relationships (vs traditional data extensions)
  • How Dynamic Content is configured when data comes from multiple related objects
  • Whether there are any best practices or limitations when using graph-based personalization at send/runtime

I’ve seen references to the concept of a Data Graph replacing more traditional data extension modelling, but I haven’t found a clear end-to-end walkthrough yet.

If anyone has:

  • A video demo or Trailhead module
  • Documentation on Data Graph creation
  • Or examples of dynamic content rules using graph data

That would be really helpful.

3 answers
  1. François Perret (Bamsoo) Forum Ambassador
    May 15, 12:13 PM

    @Jen Reeves

     

    Hi Jen! 

    I suggest you have a look at this article especially the ÂŤDynamic ContentÂť: Reusing Decision Logic for Consistent Personalization section.  

    The focus is on on personalisation using data graph, not directly on how to create a data graph, though.

     

    Hope this helps 😎 

    #SharingIsLearning #AgentforceMarketing #MarketingCloudNext

     

    François. 

     

    PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below the relevant answer.

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My scenario is: when a contact clicks a link in an email sent through a campaign, I want to update a specific field for that particular contact in Salesforce Data Cloud. 

 

I’m using the Marketing Cloud Next (demo org) and would like to know the exact process or recommended approach to achieve this. 

 

How can I update only the engaged contact’s record based on the email click link event ? 

 

I tried implementing it through Flow, however, I am not able to uniquely identify the contact record (who clicked on the email link) via Segment Triggered flow, and hence not able to update it.  

Please let me know how this can be implemented.

2 answers
  1. May 13, 11:55 AM

    Hello @Akshay Bhokare, I recently faced the same issue so I thought I can add my observation and conclusion. The Automation Event Triggered Flow's event library includes the Email Link Click but it requires that a specific email is selected. Since I wanted this with any email, I suppose it needs to be within the Segment Triggered flow after a Wait Until. @François Perret gave us this approach:  Marketing Cloud Next: Trigger a reaction on click or open event - The Agentic Marketer . I have yet to implement this, but I plan to create subflows for all the data manipulations on sales cloud records based on email engagement signals and call them from all my segment triggered flows. (The alternative I have been considering is to create custom calculated insights for something similar). My aim is to go beyond the standard scoring rule to provide a user of the lead or contact record clear indication of recent email engagements.

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Is the following approach realistic for subscription management in Marketing Cloud Advanced?

We are planning to create custom checkbox fields (True/False) on both the Lead and Contact objects in Salesforce to manage subscription preferences.

We would like to use these fields for:

  • Segmentation
  • Determining whether a user is eligible to receive emails at send time

In addition, when a user unsubscribes from email content, we would like to synchronize that information back to Salesforce and automatically update the Contact (or Lead) record by setting the checkbox field to FALSE.

Would this be considered a standard and realistic architecture in Marketing Cloud Advanced?

Also, would you recommend:

  • Managing this together with All Subscribers status
  • Using Publication Lists
  • Or implementing a custom preference center / unsubscribe process?

 Thank you in advance for your advice. 

3 answers
  1. François Perret (Bamsoo) Forum Ambassador
    May 1, 12:56 PM

    @Wakana Miyazawa

     

    Hi Wakana, 

    Yes, you need to create Subscription and a Pref Center (you'll add a link to it in your emails), and the mapping/handling of Consent will then entirely made by MCN. 

    To your point, there are multiple ways of changing the consent status of a given recipient in MCN (of course the recipient can handle it from the email): directly from the CRM, by importing a CSV files in MCN or using Flows.  

    The simpler is export / import using a file, but requires a manual action. If you want a completely automated sync, you'd need to bridge both APIs.

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Hi everyone, 

I'm working on an Automation Event-Triggered Flow in Marketing Cloud Next and I'm facing an issue with dynamic content in email templates using a Data Graph. 

Setup: 

- Automation Event-Triggered Flow on object: Offer (custom object), triggered via Related Lead 

- Email template with a custom Data Graph as Data Source (Lookup Data Graph Data Provider) 

- Data Graph structure: UnifiedIndividual (Primary DMO) → Unified Link Individual → Individual → Lead → Custom DMO (populated by Data transform) 

The flow triggers correctly, the email is sent, but all dynamic fields from the Data Graph are empty. 

I've checked the following topics : 

- The Data Graph is added as a Data Source in the email template 

- The Batch Data Transform has been configured and run 

- Identity Resolution  is published and has run successfully 

- The Lead → Individual relationship has been activated in the Data Model 

 

I have gone through Trailhead modules and Salesforce documentation related to Data Graphs, Automation Event-Triggered Flows and email personalization in Marketing Cloud Next, but I couldn't find any concrete end-to-end example covering this specific use case.  

 

Has anyone successfully implemented dynamic Data Graph content in an Automation Event-Triggered Flow triggered from a custom object via Related Lead, and if so, could you share the steps or point me to the right resources?  

 

I must be missing something but I can't figure out what... 

 

Any guidance would be greatly appreciated! 

 

Thanks 

 

Pierre-Nicolas

1 answer
  1. François Perret (Bamsoo) Forum Ambassador
    Apr 28, 9:07 PM

    @Pierre-Nicolas Lemoine

     

    Hi Pierre-Nicolas, 

    I'd say Data Graph won't be working here as this is no Unified Individual entering the Flow. 

    Apex personalization is worth a try there. See here

    Hope this helps 😎 

    #SharingIsLearning #AgentforceMarketing #MarketingCloudNext

      

    François. 

     

    PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it. 

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Hi Team,

We are working on a form in Salesforce Marketing Cloud Next (MC Next) and need to implement input validation (e.g., blocking specific email domains like gmail.com) before form submission.

However, we are unable to find a way to add custom validation rules directly on the MC Next form. Validation rules on the Salesforce Lead Object are working, but they only trigger after submission, not at the form level.

Could you please confirm:

  •  Does MC Next support native form-level validation? 
  •  If not, what is the recommended approach for front-end validation? 
  •  Are there any supported methods (JavaScript, AMPscript, etc.) to achieve this? 

Thanks in advance for your guidance.

3 answers
  1. François Perret (Bamsoo) Forum Ambassador
    Apr 24, 12:15 PM

    @Tim Klimasewski

     

    Hi Tim, the link between From -> From Triggered Flow is one way. So can decide how you handle the data within the Flow, but you won't be able to update the Form based from the Flow outcomes.

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Hii 

 

In Marketing Cloud Growth/Advanced Flow Builder, 

 I am trying to send an email message.

Within the element, I can choose to turn the following settings on or off:

Set Recipient Engagement Tracking

  • Track Clicks
  • Track Opens

If I turn these on, where will the data be recorded?

6 answers
  1. François Perret (Bamsoo) Forum Ambassador
    Sep 19, 2025, 7:28 AM

    @Wakana Miyazawa

     

     

    Hi! 

     

    In Marketing Cloud Next (Growth and Advanced Editions), Email engagement data is stored in Data Cloud.  When a click is made (and if the tracking toggle is on in the Flow), the Ingestion API adds a record in a DSO/DLO (MessagingEmailEvent) which is mapped to the Email Engagement DMO. This is where you can get open, click, bounce and unsubscribe information. 

     

    Hope this helps 😎 

    #SharingIsLearning #MarketingCloudGrowth

      

    François. 

     

    PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

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Hi. I'm running into issues trying to build my first marketing landing page in Marketing Cloud Growth when it comes to Google Tag Manager (GTM).  

 

GTM has provided 2 pieces of code - one goes in <head> and another goes in <body>.  

 

While editing the landing page, I found under "SEO", the "Edit Head Tags" field. When I include my GTM <head> code, I get this error message: 

"The customHeadTags field can only contain link, meta script tags, and valid tag attributes. Provide a valid value for the {page} view's seoAssistant component.:Content Type : sfdc_cms_landingPage" 

 

I have not found any place to put the <body> code, since <noscript> is not allowed in the HTML drag & drop component.  

 

Has anyone else run into this? Any suggestions? 

Andrea

3 answers
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Hello,

Could you please advise on consent management?

For the DMO where customer lists are stored, which consent management DMO should be linked?

I’m not fully familiar with how consent management works in Marketing Cloud Growth Advance.

Could anyone share best practices?

Thank you in advance.

1 answer
  1. François Perret (Bamsoo) Forum Ambassador
    Apr 14, 1:05 PM

    @Wakana Miyazawa

     

    Hi Wakana, 

    The Consent is stored in the Communication Subscription Consent DMO. 

    See here for details

    Hope this helps 😎 

    #SharingIsLearning #AgentforceMarketing #MarketingCloudNext

     

    François. 

    PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

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