#MarketingCloudGrowth0 discussing

@Wakana Miyazawa

Hi! 

In Marketing Cloud Next (Growth and Advanced Editions), Email engagement data is stored in Data Cloud.  When a click is made (and if the tracking toggle is on in the Flow), the Ingestion API adds a record in a DSO/DLO (MessagingEmailEvent) which is mapped to the Email Engagement DMO. This is where you can get open, click, bounce and unsubscribe information. 

Hope this helps 😎 

François. 

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@Aishwarya Pawar

Hi, 

To my knowledge, Custom Preference Centers are coming but aer not available yet.  

So far, you can emulate them with Forms and Landing Pages with the drawback that they won't be prefilled. 

Unsubscribe links in WA and SMS are Merge Fields (and can also be handled by a STOP response for example in SMS). 

Privacy Preference Management is not related to MCGA. 

Hope this helps 😎 

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

@Juliana Daza

Hi Juliana, 

You don't need a Data Source in the Form. It is just a handy way to have the mandatory fields and their names. When the form is submitted, the inputs are passed as parameters to the Flow, which is where you do what you want with that collected data, like a Create Records to create a new lead or whatever you like. 

Hope this helps 😎 

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

Hi Quinton,

No demo orgs provided by Salesforce. You can request them as a partner.

Also one point to note-

If your partner has Marketing Cloud Account Engagement plus or above editions, you'll be able to setup Marketing Cloud Growth from setup as well.

It's important to learn data cloud consent management, identity resolution, segmentation as they are the basic for Marketing cloud growth.

Thanks

@Allie Vaughan

Hi Allie,  

You can can create a Custom Event out of any Engagement DMO triggering an Automation Event Triggered Flow. This is referred to as Engagement Signals

.  

Hope this helps 😎 

#SharingIsLearning #MarketingCloudGrowth

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it. 

@Alex Dal Zovo

Hi Alex, 

Segment Triggered Flows are injected with Unified Individuals, so what you may want to do is to add every Individual composing the current Unified Individual as Campaign Member. See here for a way to handle Unified Individuals as Campaign Members. 

Hope this helps 😎 

#SharingIsLearning #MarketingCloudGrowth

François. 

PS : In order other Trailblazers to be pointed directly to the most helpful answer, please do not forget to click “Accept this answer” below it.

@Allan Pheiffer

Hi Allan, 

I think it is the Flow Owner (even though not verified so far). Marketing Cloud Admin or Marketing Cloud Manager, the standard Permission Sets for MCG/A (or Marketing Cloud PSL for Pardot converging Users) allow these users to add Create, Update, etc. in the Flow. Then, the Flow will correctly execute these activities if the owner has the permissions on the target objects. You may duplicate the standard Permission Sets to add the Object Permissions you need if not available on their Profile. 

Hope this helps 😎 

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

@Aishwarya Pawar

Hi! 

In Marketing Cloud Next (Growth & Advanced) you don't need  any Activation or Activation Target. You create your Segment in Data Cloud (or directly from MCN), publish it, and then it is available as a source for a Segment Triggered Flow in a Campaign, which is the main way you use a Segment in MCN. 

Hope this helps 😎 

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.