Hi everyone,
I’m currently exploring
Marketing Cloud Next (Core) and I’m trying to better understand how Data Graphs and Dynamic Content work together for personalization.Specifically, I’m looking for guidance on:
- How to set up and structure a Data Graph in MC Next (Core)
- How merge fields are resolved from graph relationships (vs traditional data extensions)
- How Dynamic Content is configured when data comes from multiple related objects
- Whether there are any best practices or limitations when using graph-based personalization at send/runtime
I’ve seen references to the concept of a Data Graph replacing more traditional data extension modelling, but I haven’t found a clear end-to-end walkthrough yet.
If anyone has:
- A video demo or Trailhead module
- Documentation on Data Graph creation
- Or examples of dynamic content rules using graph data
That would be really helpful.
François Perret (Bamsoo) 
Forum Ambassador
Hi Jen!
I suggest you have a look at this article especially the «Dynamic Content»: Reusing Decision Logic for Consistent Personalization section.
The focus is on on personalisation using data graph, not directly on how to create a data graph, though.
Hope this helps 😎
#SharingIsLearning #AgentforceMarketing #MarketingCloudNext
François.
PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below the relevant answer.
