My scenario is: when a contact clicks a link in an email sent through a campaign, I want to update a specific field for that particular contact in Salesforce Data Cloud.
I’m using the Marketing Cloud Next (demo org) and would like to know the exact process or recommended approach to achieve this.
How can I update only the engaged contact’s record based on the email click link event ?
I tried implementing it through Flow, however, I am not able to uniquely identify the contact record (who clicked on the email link) via Segment Triggered flow, and hence not able to update it.
Please let me know how this can be implemented.
Hello @Akshay Bhokare, I recently faced the same issue so I thought I can add my observation and conclusion. The Automation Event Triggered Flow's event library includes the Email Link Click but it requires that a specific email is selected. Since I wanted this with any email, I suppose it needs to be within the Segment Triggered flow after a Wait Until. @François Perret gave us this approach: Marketing Cloud Next: Trigger a reaction on click or open event - The Agentic Marketer . I have yet to implement this, but I plan to create subflows for all the data manipulations on sales cloud records based on email engagement signals and call them from all my segment triggered flows. (The alternative I have been considering is to create custom calculated insights for something similar). My aim is to go beyond the standard scoring rule to provide a user of the lead or contact record clear indication of recent email engagements.
