* Marketing Cloud Growth & Advanced *

The Scale Multilingual Campaigns with Content Variants feature in Marketing Cloud Next is a new capability introduced in the Summer '26 release. 

Is your environment already on Summer '26? 

Also, even if your environment is on Summer '26, not all features become available immediately. Some features are released gradually over time. 

My environment is already on Summer '26, but the "Language" option is not yet visible. 

It may be released within the next week, or it could take another month before it becomes available. 

I recommend waiting until around mid-to-late June and checking again.

The “Connect to a Campaign” option is not visible because this feature depends on Marketing Cloud Connect and Campaign integration with Salesforce CRM, which is typically not enabled or fully supported in trial environments.

In a trial org, required components such as Campaign synchronization, proper integration setup, and licensing support are either missing or restricted. As a result, the option does not appear in Journey Builder.

Conclusion

To use this feature, a fully configured Marketing Cloud Connect setup with proper licensing and Campaign sync is required. It is not expected to work in standard trial environments.

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Yes, this behavior is normal. In Data Cloud, data is not immediately available for segmentation or activation right after ingestion because it has to go through Identity Resolution, Data Graph refresh, and consent processing first. 

So the delay you're seeing is expected pipeline latency, not necessarily a configuration issue. 

You can reduce it, but you cannot fully remove it: 

•  Run Identity Resolution more frequently (if your data volume allows it) 
•  Align Data Graph and related processing jobs to shorter intervals 
•  Use streaming ingestion where possible to reduce ingestion delay 

In real implementations, Data Cloud is usually treated as a near real time customer data platform, not a strict real time system of record. So a small delay between ingestion and activation (usually minutes) is generally expected and accepted.

@Jen Reeves

Hi Jen! 

I suggest you have a look at this article especially the «Dynamic Content»: Reusing Decision Logic for Consistent Personalization section.  

The focus is on on personalisation using data graph, not directly on how to create a data graph, though.

Hope this helps 😎 

#SharingIsLearning #AgentforceMarketing #MarketingCloudNext

François. 

PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below the relevant answer.

Hi @Wakana Miyazawa

,  

No, they are not the same. 

• Marketing Cloud Growth / Advanced: These are Salesforce's newly rebuilt, next-generation marketing platforms (often referred to as Marketing Cloud Next). They are built directly natively on the core Salesforce platform and are heavily powered by Data Cloud and AI.
• Marketing Cloud Engagement+: This is a bundled license (SKU) designed for current customers. It gives you access to the traditional, legacy platform (Marketing Cloud Engagement) AND the new next-generation platform (specifically Marketing Cloud Advanced) in a single package.

@Akshay Bhokare doesn't seem to be a permission set issue.

Seeing Email Engagement records in the Data Model Objects means the engagement data exists in Data Cloud/Data 360, but a standard Campaign report does not automatically roll those DMO records into Campaign metrics.

For Marketing Cloud Next, check the data in the reporting areas Salesforce provides for this purpose: Marketing Performance, Campaign Performance Insights, or the Email Engagement dashboard under Analytics. Salesforce documents Marketing Cloud Next reporting here: https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting_types.htm&type=5

Also confirm the email was actually sent from Marketing Cloud Next and is tied to the same Campaign. If the engagement records exist but the campaign reference is blank or different, the Campaign Performance view will show zero even though the Email Engagement DMO has rows. 

Check if, Marketing Performance setup completed, Data kits/packages installed successfully, Tableau Next/Data 360 reporting assets available, the send is associated with the correct Campaign, the Email Engagement DMO has Campaign ID populated, enough processing time has passed after the send. 

Marketing Performance setup reference: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_marketing_performance.htm&type=5

Key Email DMO fields reference: https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_key_dmo_fields_email.htm&type=5

If this is a demo org with sample or manually loaded DMO data, Campaign reports may still show zeros unless the engagement data is linked to the actual Marketing Cloud Next campaign records expected by the dashboards.