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~5 mins
Task

Visitors & Prospects

Exam Weight 8%

+400 points
Module

Account Engagement for Targeted Audiences

Learn to generate leads and nurture those leads until they are sales ready.

~55 mins
Link

Cookies & Activity Tracking

Trailblazer Community Documentation

~10 mins
Link

Managing Visitors and Prospects

Trailblazer Community Documentation

~15 mins
Task

Administration

Exam Weight 11%

+300 points
Module

Account Engagement Salesforce Integration for Lightning App

Connect Account Engagement to Salesforce to align your marketing and sales teams.

~45 mins
+300 points
Module

Marketing Cloud Account Engagement Basics

Learn what Account Engagement is and how it can help you market to other businesses.

~45 mins
Link

Using the Recycle Bin

Trailblazer Community Documentation

~15 mins
Link

Prospect Fields

Trailblazer Community Documentation

~15 mins
Link

Syncing Prospects

Trailblazer Community Documentation

~10 mins
Link

Considerations for Using the Salesforce Connector

Trailblazer Community Documentation

~10 mins
Link

Map Salesforce and Account Engagement Custom Fields

Trailblazer Community Documentation

Task

Pardot Forms, Form Handlers and Landing Pages

Exam Weight 20%

Link

Draw in Visitors with Account Engagement Landing Pages

Trailblazer Community Documentation

~10 mins
Link

Capture Leads with Forms and Form Handlers

Trailblazer Community Documentation

~10 mins
Link

Form and Form Handler Reporting

Trailblazer Community Documentation

~10 mins
Link

Landing Page Reports

Trailblazer Community Documentation

~5 mins
Link

Show Engagement History on Records

Trailblazer Community Documentation

~15 mins
Task

Lead Management

Exam Weight 24%

+100 points
Module

Marketing Strategy with Account Engagement: Quick Look

Create a marketing strategy for your company with the help of Account Engagement.

~10 mins
Link

Qualifying Leads with Account Engagement

Trailblazer Community Documentation

~5 mins
Link

Segmentation

Trailblazer Community Documentation

~15 mins
Link

Einstein Behavior Scoring

Trailblazer Community Documentation

~5 mins
Link

Einstein Lead Scoring

Trailblazer Community Documentation

~10 mins
Link

Track Link Clicks

Trailblazer Community Documentation

~30 mins
Task

Email Marketing

Exam Weight 20%

+100 points
Module

Email Sending in Account Engagement: Quick Look

Bring email marketing to a whole new level with Pardot.

~5 mins
+500 points
Module

Email Marketing for Marketing Cloud Account Engagement

Create and send emails to support your marketing automation strategy.

~2 hrs 10 mins
Link

Authenticate Account Engagement Emails

Trailblazer Community Documentation

~5 mins
Link

List Email Report

Trailblazer Community Documentation

~10 mins
Link

Email Template Reports

Trailblazer Community Documentation

~10 mins
Link

Emailing Prospects with Account Engagement

Trailblazer Community Documentation

~30 mins
Task

Engagement Studio

Exam Weight 17%

+400 points
Module

Engagement Studio for Marketing Cloud Account Engagement

Build responsive, highly personalized customer journeys using Engagement Studio.

~1 hr 10 mins
Task

Additional Preparation

Additional resources to help prepare you for certification.

Link

Drive Sales with Account Engagement (PDX101)

(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam.