Hi everyone,
I'm working on an Automation Event-Triggered Flow in Marketing Cloud Next and I'm facing an issue with dynamic content in email templates using a Data Graph.
Setup:
- Automation Event-Triggered Flow on object: Offer (custom object), triggered via Related Lead
- Email template with a custom Data Graph as Data Source (Lookup Data Graph Data Provider)
- Data Graph structure: UnifiedIndividual (Primary DMO) → Unified Link Individual → Individual → Lead → Custom DMO (populated by Data transform)
The flow triggers correctly, the email is sent, but all dynamic fields from the Data Graph are empty.
I've checked the following topics :
- The Data Graph is added as a Data Source in the email template
- The Batch Data Transform has been configured and run
- Identity Resolution is published and has run successfully
- The Lead → Individual relationship has been activated in the Data Model
I have gone through Trailhead modules and Salesforce documentation related to Data Graphs, Automation Event-Triggered Flows and email personalization in Marketing Cloud Next, but I couldn't find any concrete end-to-end example covering this specific use case.
Has anyone successfully implemented dynamic Data Graph content in an Automation Event-Triggered Flow triggered from a custom object via Related Lead, and if so, could you share the steps or point me to the right resources?
I must be missing something but I can't figure out what...
Any guidance would be greatly appreciated!
Thanks
Pierre-Nicolas
Hi Pierre-Nicolas,
I'd say Data Graph won't be working here as this is no Unified Individual entering the Flow.
Apex personalization is worth a try there. See here.
Hope this helps 😎
#SharingIsLearning #AgentforceMarketing #MarketingCloudNext
François.
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