Just inherited my Salesforce data and responsibilities, and still figuring it out how it all works. My predecessors used Vertical Response to manage contacts and email campaigns, and they tell me that the data stored in Vertical Response is different than what we have in Salesforce.
What I don't understand is that I have a VR integration in Salesforce, which is wildly out-of-date compared to what I can see when I log in directly to VR. On the other hand, I have no idea what's in the VR silo that's not in Salesforce, so I'd like to combine it into Salesforce so I don't have to look in two places.
Is that an argument for integration? Or should I split the two and use import/export to manage the data? Am I even asking the right questions?
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