B2C Commerce Developers

Hello Trailblazers! 

We've got important news about the Salesforce Certification program. 

We want to share the following key updates to our roadmap:

• 24 certifications will be retired. These include 15 Accredited Professional certifications and 9 Salesforce Certifications (across various roles & products).
• 16 certifications will be renamed. This is happening to align with current Salesforce products and new branding, like the incorporation of Agentforce.

Retiring these exams helps us to:

• Make your certifications more valuable: We align our certifications with the skills and expertise that hiring managers seek in the workplace.
• Stay current with the product landscape: As Salesforce technologies evolve, our certifications are updated to reflect the skills professionals use daily.
• Grow your skills where it matters most: We build certifications around the latest job roles, products, and features to give you the most relevant, in-demand certifications available today.

Key Dates

Mark your calendars (all dates are set to 12:00 a.m. UTC):

• Friday, July 24, 2026: This is the last day to register for any retiring exams. And, this is the day all renamed certifications will officially go live.
• Tuesday, August 31, 2026: This is the final day you can take any retiring exams.
• February 1, 2027: The official retirement date for all impacted certifications.

What This Means For You

• If you hold a retiring certification: It remains valid through the official retirement date of February 1, 2027, and you won't have any maintenance requirements in the meantime. These certifications will still be visible on your Trailblazer profile as part of your professional history.
• If you are planning to pursue a retiring certification: You must register by July 24, 2026, and complete the exam by August 31, 2026.
• If you hold a renamed certification: No action is required. The certification name on your Trailblazer profile will change on July 24, 2026. For information on how to request a new certificate with the updated name, visit Receive Your Salesforce Certificate and Logo After Earning a Certification. 

For the full list of impacted certifications, why we're making these changes, and what your next steps are, check out our official resources:

• 2027 Salesforce Certification Retirements FAQ
• Salesforce Certification Name Changes FAQ
• The 360 Blog: "How the Salesforce Certification Lifecycle Empowers Your Career Success"

📣 T-minus Connections. The moment we have been waiting for is almost here 📣

The sessions are locked 🔐 

The speakers are ready 👊  

The content is fire 🔥  

The surprise & delights are chef's kiss 🤌 

Start building your agenda and get ready for an unforgettable time. 🌟 

📍Day 1 — Community Theater

9:00 AM Ramatu Kandakai, MBA — Prompt Like a Marketer: Stop Sounding Like Everyone Else

9:30 AM Matt Brulet, MBA & Tim Ziter — Design RCS Messaging: Visuals & Carousels in Journey Builder

11:30 AM Jacob Hayes — What Actually Powers Next Best Action

12:00 PM Anne Tomlin — Fragile to Flexible: Easy-to-Edit Emails, No Custom Modules

12:30 PM Cole Fisher & Julie Marques — How to Master Data 360 — Free Up 8 Hours Per Week

1:00 PM Alec Perea-Martinez — Great Campaigns Are Felt, Not Just Seen

1:30 PM Logan Sandrock Baird — Design Principles That Drive Effective Email

2:00 PM Karmel N. James & Najee Henderson — Everything for Everyone: Accessible Marketing at Scale

2:30 PM Kenny Van Beeck — Stop Blasting and Start Personalizing

3:00 PM Abby McCune & Hannah Jones — Tips and Tricks About Agentforce Marketing

3:30 PM Anna K. & Timothy Kauble — What AI Is Doing to the Email Inbox

4:00 PM Rodrigo Santander — Accessible Template for Every Inbox Client

4:30 PM Whitney Stout — Build a Foundation That Makes AI Work for You

📍Day 1 — Networking Space 

9:00 AM Najee Henderson — Meetup: New to Connections? First time here? This is your starting point. Get oriented, meet your people, and leave with a game plan.

11:30 AM Myra Wilson, MBA — Steal Their Playbook: Strategy, Story, Scale

12:30 PM Christina Garnett & Goldie Chan — Personal Branding: Using Trust to Future-Proof Your Career

1:30 PM Alexandra Danahy, Ali Saeed, Ben LaMothe & Margaux Malyshev — The Best Career Move They Ever Made

2:30 PM Amanda Turner, Genna Matson, Gregory Gifford & Mounir Nejjai — Unfiltered: Developers on the Future of Email

3:30 PM Tasha Rucker, MBA, PSM™ — Ace Your Agentforce Marketing Exams

📍Day 2 — Community Theater

9:30 AM Claudia Hoops ☁️ & François Perret — Master Segmentations in Agentforce Marketing

10:00 AM Kyle Montgomery & Shane Smyth — Beyond the Prototype: Agents Engineered for Human Needs 

10:30 AM Laurel Cummings & Sonia Hildner — Make 'Em Laugh: How Humor Drives Revenue 

11:00 AM Erin Duncan & François Perret — Agentforce Marketing Flow Fundamentals

11:30 AM Pato Sapir ☁️ & Rahmaan Lodhia — The Future of AMPscript

12:00 PM Amanda Turner & Genna Matson — The Science Behind Email

12:30 PM Jay Oram — Accessible by Design: Email for Every Inbox, Everyone

1:00 PM Anne Tomlin — Yes, You Can Do That in Email

1:30 PM Eli Hougland — Two-Way Marketing Is Here. Now What?

2:00 PM Justin Piehowski — Great Metrics Don't Speak for Themselves

2:30 PM Anne Tomlin, Jay Oram & Logan Sandrock Baird — Fix My Email: Live Optimization (The first ever live email optimization session at Connections. Bring your campaigns. Get real feedback. Walk away with real fixes.)

📍Day 2 — Networking Space

9:30 AM Leia S. — How Women in Tech Are Using AI to Work Smarter

10:30 AM Angelia Sterling, Kyle Montgomery, Shane Smyth & Rebecca Simmons, Jenny MacDonald — Meetup: Commerce Community

11:30 AM Salesforce Product Leaders — Fireside Chat: Agentforce Marketing Roadmap Fresh off the Marketing Keynote, get your questions answered directly by the product team.

12:30 PM Ali Saeed, Chris Zullo & Pato Sapir ☁️ — Your Move: Real Marketing Decisions

1:30 PM Anne Tomlin, Jay Oram & Logan Sandrock Baird — Meetup: Email Geeks Whether you live in code, design, or strategy, this one is for you.

@* Marketing Cloud Engagement * @* MC Account Engagement (fka Pardot) * @Marketer Group, Indianapolis, US, @Marketer Group, Philadelphia, US, @Marketer Group, Twin Cities, US, @Marketer Group, Madrid, ES, @Marketer Group, Denver, US, @Marketer Group, Toronto, CA, @Marketer Group, Cleveland, US, @Marketer Group, Atlanta, US, @Marketer Group, Austin, US, @Marketer Group, Boston, US @Commerce Trailblazers @* B2C Commerce * @B2C Commerce Developers

Hello everyone, 

We need to implement 

SEO-friendly, crawlable store detail pages

 in Salesforce B2C Commerce (SFRA), where each store has its own unique URL.   

Expected URL : 

/store/showroom-no1-770001

• store → alias of a custom controller to render the store page
• showroom-770001 → dynamic segment containing store name (slug) and id

Current Limitation: SFCC provides native URL Rules only for Products, Categories, and Content Assets. There is no out-of-the-box URL Rule for Store objects.  

What We Tried:

• Query-string approach: /store?storeId=770001  → Works, but not ideal for SEO. 
• Manage the store content by Content Asset → Works, but requires significant maintenance effort. 

We are looking for a scalable approach in SFRA to dynamically generate and handle clean URLs, such as: 

/{controller alias}/{slug}

Any relevant documentation, best practices, or references would be greatly appreciated. 

Thank you all.

Hello Everyone, 

I’m currently working on validating both shipping and billing addresses using api for Site-Genesis architecture. 

Cartridge Path: custom_SiteGenesis_cartridge:sitegenesis_storefront_controllers:sitegenesis_storefront_core

In one of our controllers (COShipping.js), we are importing SiteGenesis core modules (standard): 

var app = require('~/cartridge/scripts/app'); 

var guard = require('~/cartridge/scripts/guard'); 

::::

When this controller executes, we get the following runtime error: 

ScriptingException Error: 

(custom_SiteGenesis_cartridge/cartridge/controllers/COShipping.js#20)

Currently, we copied app.js from the base cartridge into our custom cartridge. It is working fine but I have made no changes to app.js file. 

What is the Salesforce recommended best practice for building custom cartridges on SiteGenesis to avoid dependency and module resolution issues? 

Any ideas or best practices would be greatly appreciated!