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Marketer Group, Hong Kong, HK
Apple Mail Privacy Bombshell this September
This coming September Apple will be releasing their latest update IOS 15 which will include an update to Apple Mail where the subscribers IP and Open Rate activity will no longer be passed back to any ESPs. There are also rumor's on the message boards around the web Google might be doing this too.
So what will that mean for you?
Firstly the big thing to note is that this particular update will mean Apple will pass back that all subscribers have opened their email (regardless if they have or not) which you will then see an increase in your open rates, but in turn a decrease in your Open to Click rate. If you use the engagement split in Journey Builder you will need to now start looking at using Click only to determine if someone is engaged which means if you plan on sending a second email it shouldn't be the same email with a different subject line but a brand new email.
We encourage you to all consider this new update as a shift in email marketing and that email should be the gateway to the message you want to convey to the customers, so making emails short and sharp with corresponding landing pages or interactive will be the new normal! If you want any help in how you can transform your emails into click friendly gateways post below! Happy to share some insights!
Hey All,
Recording from today's event: Community Catch Up SFMC New Releases 2021
Must watch for anyone new to SFMC!
COMMUNITY CATCH UP ALERT
Join us for an online exclusive community only event about the latest releases in SFMC and how to maximize your ROI.
New release highlights:
- Salesforce CDP
- AMP for Email
- Interactive Email
- Loyalty Management
- Datorama Reports for Marketing Cloud
Can't attend live? You should still register! We'll send out the recording after the webinar to all registrants.
Happy Monday! We hope you had a great weekend and looking forward to a short week!
We will be having an online member event soon so stay tuned and look out in your inbox!
Happy New Year Everyone!
Good news to kick off the year that I wanted to share. I am delighted to announce that Customers in HK can now get reimbursement up to 2/3 of the cost for Salesforce training thanks to a HK government grant. Two courses relevant to Marketing Cloud are:
MCC201 - Marketing Cloud Connect Essentials
MKT101 - Salesforce Build and Analyze Customer Journeys using Marketing Cloud
I have attached the full list of courses that are covered by the grant. More info on these course can be found at https://trailhead.salesforce.com/
Conditions are:
- Company needs to be incorporated in HK
- Attendees be HK Citizen / PR
Please reach out to Lea Kien / 潘 俐 瑾 who is on our Trailhead Team at lpua@salesforce.com for more details.
Thanks and best wishes for the year of the Ox!
Happy New Year to all our group Members!
Big releases coming soon to SFMC so we look forward to holding our first in person event session soon!
Stay tuned!
Last Call📣! Get your seat now to learn about Salesforce Interaction Studio and its best use scenarios with us this afternoon!
If you are unable to make it today reach out for the recording!