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Marketing CRM Users

A place where marketers can get together to ask questions and compare best practices on Salesforce CRM. As the product manager for leads and campaigns, I'm looking to get more marketing voices on the Success Community! Let's start talking about leads, campaigns, reporting, and marketing automation integration.
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Attending Dreamforce? Work in marketing or with marketing tools? My latest @Arkus, Inc. blog post has some tips on getting the most out of the event. @Marketing CRM Users @Dreamforce for Marketing @All Dreamforce @The Blog Group 

Getting Marketing Smart at Dreamforce 16

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We are planning to implement Campaigns in our salesforce org very soon and we are looking for a good Campaign Calendar tool.  Anyone have any recommendations?

 

Thanks

Debra

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Saddle up for Dreamforce 2016

 

We are bringing exclusive hand painted “Dalahäst” (Dalecarlian horse) to DF16. These classic Swedish horses are hand made, carved out of one piece of wood and most likely the most famous Swedish souvenir.

 

To get you hands on one of these fantastic rarities all you need to do is book a meeting with us! We are giving away one “Dalahäst” per day to the first booked meeting during Dreamforce.

 

So… Saddle up for a meeting with Musqot and walk away in style!

Saddle up for Dreamforce 2016

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Going to Dreamforce 2016? Stop by our booth (#1947) and pick up a Free copy of our latest book, MPM / Improving marketing efficiency and effectiveness. 100 pages packed with information about marketing performance management.

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8/25 WEBINAR: ACCOUNT-BASED SALES & MARKETING STRATEGY

 

Are you actually engaging with your prospects, or merely selling & marketing to them?

 

Register today to learn the vital role data plays in an ABE strategy where sales & marketing are aligned and connected throughout the customer buying journey.

8/25 Webinar - The Data Strategy Blueprint Series: Account-Based Engagement

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***ACCOUNT-BASED ENGAGEMENT WEBINAR***

Better align sales and marketing customer interactions for successful Account-Based Engagement

 

You'll learn best practices for:

  • Evaluating advanced data to focus your efforts and select target accounts
  • Creating custom sales and marketing account approaches
  • Using data to personalize buyer experiences along the journey

Webinar: The Data Strategy Blueprint Series: Account-Based Engagement

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Hoping someone in this group can help with the following request on Salesforce Campaign management:

 

My customer (Keysight Technologies), currently implementing SalesCloud, is looking for options to move their existing Marketing function, which includes Marketing and Event planning, Campaign Management, Campaign Calendar, Offer Management etc. out of Siebel into the Salesforce platform. As one of the options, we are trying to assess if we can use Sales Cloud Campaign Management as the core and build the rest of the functionality (such as event and marketing planning, campaign calendar etc.) through a combination of AppExchange packages and/or Custom extensions.

 

Does anyone have information on how other customers have built the end to end marketing function leveraging the Sales Cloud Campaign management? If yes, please share the following

 

  • Background on how they built the marketing ecosystem on Sales Cloud
  • Did they build using AppXchange packages or custom implementation or a combination of both?
  • What AppXchnage (best of breed) packages are available in this space?
  • Any customer references?

 

I will be happy to set up a call to discuss if that is easier. Thanks in advance

 

@Greg Oberfelder @Craig Allen 

1 comment
  1. Jul 12, 2016, 11:11 AM
    @Ramaswamy Srikant

    Campaign management can only handle basic campaign management features and will not be able handle emails campaigns or any marketing automation features. One option is to use a marketing automation tool like Pardot if they are B2B and use Marketing cloud if they are targeting B2C features.

    If these products are an overkill, they can use event brite for event management and an app called calendar anything which would help them to create calendars of their marketing activities and these are apps. Let me know if these would fit your needs?

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