Hoping someone in this group can help with the following request on Salesforce Campaign management:
My customer (Keysight Technologies), currently implementing SalesCloud, is looking for options to move their existing Marketing function, which includes Marketing and Event planning, Campaign Management, Campaign Calendar, Offer Management etc. out of Siebel into the Salesforce platform. As one of the options, we are trying to assess if we can use Sales Cloud Campaign Management as the core and build the rest of the functionality (such as event and marketing planning, campaign calendar etc.) through a combination of AppExchange packages and/or Custom extensions.
Does anyone have information on how other customers have built the end to end marketing function leveraging the Sales Cloud Campaign management? If yes, please share the following
- Background on how they built the marketing ecosystem on Sales Cloud
- Did they build using AppXchange packages or custom implementation or a combination of both?
- What AppXchnage (best of breed) packages are available in this space?
- Any customer references?
I will be happy to set up a call to discuss if that is easier. Thanks in advance
@Ramaswamy Srikant Campaign management can only handle basic campaign management features and will not be able handle emails campaigns or any marketing automation features. One option is to use a marketing automation tool like Pardot if they are B2B and use Marketing cloud if they are targeting B2C features.
If these products are an overkill, they can use event brite for event management and an app called calendar anything which would help them to create calendars of their marketing activities and these are apps. Let me know if these would fit your needs?
