New Trailhead Badge: Customer Context and Profile Unification Fundamentals 

• Does your customer struggle from duplicate or fragmanted records?
• Are you seeking to understand or explain the difference between CRM duplicate management, Data 360 identity resolution, or MDM golden records?
• Are you concerned about what may cause incorrect matches due to data quality challenges?

This new, community authored badge has gone live on June 15, 2026 to help guide your and your stakeholders' journey. 

Achieve a contextual understanding of your customer based on complete understanding of their interactions.  

Complete it, if you like it - promote it, if you have concerns, share your feedback here. 

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