#Webhooks2 discussing

If you can post the link that you are looking at that might be helpful.

======

In general I think you would use a Pardot Form Handler for this. Basically the Instapage form is going to submit data to the Endpoint URL of a Pardot Form Handler.

The data from Instapage is injected into Pardot Form Handler in the form of a query string, where data looks kind of like this:

See how there are things that say "email" and "Fname" and "Lname" in that string?

Those would map to the Pardot fields for email, first name, last name, right? And then you see that there are ampersands (&) separating each of the fields.

So, it seems straightforward, but the thing is that those are NOT automatically known to Pardot. You need to set it up so that Pardot knows "Fname" equals the Pardot field for First Name.

If you open up your Pardot Form Handler, and then either add the field for First Name or if you already have that field on your form handler you can click Edit on the First Name field, you'll see something similar to my attached picture.

One of the things it asks is for the "External Field Name" at the top of the pop-up box. This is where you would put the "Fname" part of the URL.

This is what Pardot calls "mapping" the fields. You map how the data comes in from your Instapage form and how Pardot should handle the data. You do this inside the Pardot Form Handler. It's basically letting Pardot know that "you're going to get data in this format, this is how you interpret it."

The other thing is that you want to make every single field (except the Email field) set to "optional" and not required.

Basically if you have fields set as "required" but actually on the Instapage side you're not collecting that field, or that field is set as Optional on the Instapage side, then Instapage is going to shoot data over to Pardot Form Handler, but the Form Handler will be like: "Sorry, you're missing a required field, can't accept any of this" and it will just not allow the Instapage form to submit anything.

Where if you set your Pardot Form Handler to have every field as Optional, then if the Instapage form doesn't collect some field, the Pardot Form Handler will still allow everything to be posted as long as an email address is collected.

(This is an important thing where you're testing out concepts like "how many fields is too many fields?" or "what if we don't collect Job Title, but do collect Country?" - setting all those fields to Optional on the Pardot form handler means you can do all the testing you want on Instapage, and not touch the Form Handler again.)