#Recruitment And Admissions0 discussing

Seeking Salesforce BA Job

Greetings,

Currently employed as a Business Analyst at Accenture within the automotive industry, I boast over 5 years of expertise in analysis and functional testing. 

Intrigued by Salesforce technology, I aspire to transition my career into this ecosystem. Actively seeking opportunities as a Salesforce Business Analyst.

I welcome any inquiries or job prospects via email: 

gurubajaj88@gmail.com

#Business Analyst #Business Analysis #IT Business Analyst #Recruiting #Recruitment And Admissions #HR Recruiter

At our university, we're looking to better report on and understand the relative value of touchpoints in a student's journey from suspect/prospect, to applicant, to admit.

These touchpoints include digital ads, mailed pieces, campus visits, and more.

Right now we are essentially using a "last-touch" model, in that we are using a Lead Source field that overwrites with whatever their last touchpoint was. Unfortunately this is woefully simplistic and gives disproportionate value to campus visits, which tend to be later in the cycle. We're looking for a more holistic, comprehensive view that matches the complex and often years-long journey students have before they apply/enroll.

What do other institutions use to accomplish this? I've heard a little about the potential of Connected Campaigns and Einstein Attribution, but need to explore that further.