MomentMarketer Community Group

📬 Marketing Cloud Next takes care of your sending IPs automatically. But that doesn't mean you're off the hook for deliverability: https://mateuszdabrowski.pl/docs/salesforce/marketing-cloud/config/ip-warming-deliverability/

On @* Marketing Cloud Engagement * you have full control over deliverability, for good and for bad. On @* Marketing Cloud Growth & Advanced * the experience is more streamlined, but also controlled by Salesforce. You start on a shared pool of IPs, and you work your way out of it. 

Once you cross ~5M emails/type/month, Salesforce rewards your achievement with a dedicated IP, and warms it on its own. Not much to do for you. No schedule, no throttling, no configuration. Marketing Ops dream? Almost. 

There are still some important tasks on you: 

🔵 You still need basic configuration to enable your first sends. And it's a bit stricter than it was on MCE. 

🟠 IP reputation != Domain reputation.  A new sending domain (might) still need its own warming plan. 

🔴 Monitoring is a must. It already was. Then it got must-er with tighter ESP bounce & complaint rate requirements. And now it is must-est with lower control over IPs and the impact of being demoted to the Gray Pool.  

Full mechanics, the prerequisites checklist, and the monitoring options with setup guides are available now on my page.

Secure your Agentblazer Status and stay ahead of the curve.

More content has been added to the Champion, Innovator, and Legend trails! Plus, the new change log feature makes it easy to track what’s new to grow your skills and keep pace with AI. 

 Skill up today:

trailhead.com/agentblazer 

🧱 It's time for MC Next Business Units Architecture! 

TL;DR: Default to a single BU until a hard requirement forces the split: 

https://mateuszdabrowski.pl/docs/salesforce/marketing-cloud/config/business-units/

The decision tree in the article has an "Are you sure?" step for a reason... New Business Units work differently to what you know from the good old @* Marketing Cloud Engagement *

On @* Marketing Cloud Growth & Advanced * a Business Unit is a thin marketing layer over exactly one Data 360 Data Space. The Data Space is the real wall - no hierarchy, no per-BU login, everything you can access in one view, with a badge telling you where you are. 

Three things to know before you click create: 

🔵 It's forever. A Business Unit can't be deleted, deactivation is permanent, and the Data Space it consumed can never serve another one. You get 2 included with Advanced Edition, and can pay your way up to 150 total since Summer '26. 

🟠 Splitting splits everything (duh!). Segments, flows, content and reporting all partition with the Data Space - cross-BU reuse means deployed copies (Data Kits, Common Assets), multiplied processing, and no consent sync! 

🔴 Governance has one blind spot for the recommended Single BU approach. Data 360 row-level visibility control holds almost everywhere - except segment and Calculated Insight runs. Region filters on segments stay manual. 

In the article, you will find a trade-off matrix (Data, Segments, Consent, Domains, Licensing, and more), architecture patterns, and the Global BU duplication tax.

🤖 Build real expertise for the Agentic AI era. 

Trailhead Journeys are now available across 10 Salesforce products empowering you to move from fundamentals to advanced expertise with a progressive, step-by-step curriculum. 

Newly added journeys:

• ⚡ Headless 360 platform
• 📈 Agentforce Marketing
• 👥 Agentforce Service 
• 🛒 Agentforce Commerce
• 🔌 Omnistudio

Skip the search. Start the journey 👉 trailhead.com/trailhead-journeys

🏆 IT’S TIME!!! Marketing Champion applications are now open! 🏆  

Do You Know a Marketer or Could It Be You?

✅ Loves sharing their expertise through blogs, podcasts and answering questions 

✅ Consistently gives back to the Marketing community 

✅ Passionate about helping others learn new skills 

✅ Driven to help others skill up and grow 

As a Champion, you'll: 

🌐 Build real connections with marketers doing this work around the world 

💡 Get early access to product launches and knowledge-sharing opportunities 

🤝 Work directly with our product team to help shape what's next 

Now’s your chance. Applications close on September 26th, 2026. 

Apply today ✍🏼: https://sfdc.co/ba2lOa 

Nominate someone✍🏼: https://sfdc.co/b4KQ8d

Learn more  🔗:  https://sfdc.co/bXTIyM

@* Marketing Cloud Engagement * @* MC Account Engagement (fka Pardot) * @Marketer Group, London, UK, @Marketer Group, Indianapolis, US, @Marketer Group, Madrid, ES, @Marketer Group, Philadelphia, US, @Marketer Group, Philadelphia, US, @Marketer Group, Twin Cities, US, @Marketer Group, Austin, US, @Marketer Group, Atlanta, US, @Marketer Group, Jaipur, IN, @Salesforce Marketer Group, Pune, India, @Marketer Group, Mexico City, MX @Trailblazer Community Cove 

📣 Two NEW Certifications Are Officially Live  📣 

Salesforce Certification program has launched two new certifications on Trailhead Academy: 

1. Salesforce Certified Marketing Cloud Next Consultant

2. Salesforce Certified Tableau Next Consultant

Here’s more information on each new certification: 

Salesforce Certified Marketing Cloud Next Consultant is built for practitioners who work hands-on with Marketing Cloud Next in a consulting or implementation capacity. If you have 6–12 months of experience implementing or configuring Marketing Cloud Next in a customer-facing role, this is for you. The exam validates deep expertise in driving data security, consent governance, scaled personalization, Flow and Agentforce campaign orchestration, and analytics-driven execution. 

Salesforce Certified Tableau Next Consultant is for practitioners building and maintaining scalable analytics solutions across the Salesforce ecosystem. It's for people who move fluidly between the core platform and Data 360/Data Cloud architecture—covering user management and Lightning configuration, data streams and DMOs, dashboard building and embedding, and even generative AI capabilities like agent readiness and Draft with Einstein. 

 Registration is open. 

• Register for the Salesforce Certified Marketing Cloud Next Consultant exam here.
• Register for the Salesforce Certified Tableau Next Consultant exam here.

@* Marketing Cloud Engagement * @* MC Account Engagement (fka Pardot) * @Marketer Group, London, UK, @Marketer Group, Indianapolis, US, @Marketer Group, Madrid, ES, @Marketer Group, Philadelphia, US, @Marketer Group, Philadelphia, US, @Marketer Group, Twin Cities, US, @Marketer Group, Austin, US, @Marketer Group, Atlanta, US, @Marketer Group, Jaipur, IN, @Salesforce Marketer Group, Pune, India, @Marketer Group, Mexico City, MX @Trailblazer Community Cove 

💌 One email rendering issue is all it takes to lose a subscriber. 

Don't let it be your email. 

Join industry-recognized email developer Anne Tomlin (founder of Emails Y'all!) for live demos on what actually makes emails render well, including image rendering, light/dark mode compatibility, best practices and lessons learned. 

📅 Wednesday, August 26, 2026 

🕘 9am PT / 12pm ET 

🔗 Reg:  https://sfdc.co/ckZSIh

@* Marketing Cloud Engagement * @* MC Account Engagement (fka Pardot) * @Marketer Group, London, UK, @Marketer Group, Indianapolis, US, @Marketer Group, Madrid, ES, @Marketer Group, Philadelphia, US, @Marketer Group, Philadelphia, US, @Marketer Group, Twin Cities, US, @Marketer Group, Austin, US, @Marketer Group, Atlanta, US, @Marketer Group, Jaipur, IN, @Salesforce Marketer Group, Pune, India, @Marketer Group, Mexico City, MX

📣 It's back. Mark your calendars, lace up your shoes, and get ready to run (or walk, or stroll with coffee in hand) through one of San Francisco's most iconic backdrops. 

Registration is officially open for the Annual Dreamforce Community Fun Run! 

We will once again meet up for an  at-your-own-pace 5K. Open to  ALL (Trailblazers, Customers, Partners), this beloved tradition brings together Trailblazers for a morning of movement, connection, and fun, plus limited swag for customers while it lasts. 

🗓️ Wednesday, September 16, 2026

📍 6:00 AM

📌 Ferry Building Marketplace 

🔗 https://invite.salesforce.com/df26communityfunrun

📍Run Route: https://success.salesforce.com/06930000005Q0j7

Important Notes: 

Start & Finish: The run will begin and end on sidewalk directly in front of the Ferry Building's main staircase (as is tradition), we'll loop around AT&T Park, and head back to the start. 

Bags: Please leave bags and personal belongings at your hotel. We do not have the ability to store or monitor bags. We are in a public space.

Notes: This is not timed and very informal.

Grab your spot, bring a friend, and help us make this year's run the biggest one yet.