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Hi all,

I know I created a thread related to the topic where one of the responses was the use of Data Cloud.

I could not find out if you as user can integrate every kind of data with Data Cloud. I have read some blogs and books talking about Data Cloud, but it seems to be you can only integrate Contacts or Accounts to create a profile in the Data Cloud system. Am I wrong? Can Data Cloud integrate e.g. financial data or other data which is not related to contacts or account into Salesforce?.

 

What about Datorama? is that also another tool that can be used not only for the integration but for harmonization of data?.

 

Guys, I know this is not a very active community, but I would appreciate if experts could share their knowledge to this community.

 

@Data Quality & Management, @Salesforce Administrators & Developers, @Salesforce Administrators and Developers, @* Data 360 *, @Integration

3 answers
  1. Oct 13, 2024, 4:07 PM

    Hello @Lena Wong,

     

    Data Cloud can integrate various types of data, not just Contacts or Accounts. It allows you to harmonize financial data, marketing data, and more, making it versatile for broader use cases. You can connect different data sources to create a unified view of your data.

    Datorama, on the other hand, is focused on marketing data integration and analytics. It helps in harmonizing data from multiple marketing platforms, providing insights and visualizations. Both tools can be valuable for data integration and harmonization, depending on your specific needs. Data Cloud is broader, while Datorama is specialized for marketing data.

     

    Regards

    Sunny Patwa

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