We are adding a Business Unit to Marketing Cloud to support communications from our Student Engagement and Communications team - these are emails that go out to the current student population. We are working through the strategy of how to manage consent - as students we plan to send all emails as transactional/operational to override unsubscribes - as applicants or prospects a number of current students might have unsubscribed from comms which is reflected on Salesforce. Wondering if anyone has any resources that cover best practices around using MC to communicate to current students? #Marketing Cloud #Higher Education #Education Data Architecture #Education Cloud
Thanks @Robert Wynter that is certainly what we use to inform how we communicate from a marketing/recruitment perspective - the difference is that these are existing students and these are not commercial emails so trying to get into more nuanced approaches to communicating student information using MC...
