Hello everyone, we are trying to track the conversion of the email sends of the journey builder in the Sales cloud. What is the best way to create an attribution model of the emails? Can setting up UTM parameters be enough? What's the best way to do it? For now, all we have of the metrics of the journey is open, click rates ...Please help me set up tracking. #MCAskAnExpert #Marketing Cloud #trackingemails
3 comments
As far as I know there isn’t any out of the box features to track conversions back to crm. You will need a custom solution to connect the data. Also utm parameters alone are not enough to track conversions—you also need to implement web collect tracking to record conversions.
