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I have understood the Impression pixel, like how to use them in content Builder, sending hashed email to DMP etc.. but not the click & event tracker to send them to Audience Studio? Can you please elaborate the click & event tracker  and help me to implement in Marketing Cloud?

@Christina Norton

 

#MCAskAnExpert, #Audience Studio , #SfmcJourney

5 comments
  1. Jan 25, 2024, 10:12 AM

    To acquire new customers using Audience Studio and Marketing Cloud, leverage the Lookalike feature in Audience Studio to identify similar audiences. Transfer these leads to Marketing Cloud for further engagement, storing customer details in Data Extensions or All Contacts. Define values for Subscriber Key and Contact Key for effective data management in Marketing Cloud. For more visit: https://mysonicmenu.com/

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