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Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receive

Which configuration caused the send to fail?

Correct

  • (A)

  • Failure to choose the send classification
  • (B)

Two fields with 'EmailAddress data type 

  • (C)

  • Incorrect Sending Relationship

Which one is correct?

 

#Email Marketing

3 comments
  1. Apr 29, 12:15 PM

    Subscriber Key Mapping: When creating a Sendable Data Extension, you must define which field relates to the Subscribers > Subscriber Key. If you accidentally map a field that doesn't exist in All Subscribers, or if you fail to set this relationship at all, the "send" will find 0 valid targets and effectively fail to deploy.

     

    Correct answer is C - '

    Incorrect Sending Relationship.'

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