I am new to Pardot. I have created a form that have 5 "products interest " picklist field that is useful to send personalized interest emails in next step.
Now I have a task to send prospects interest related emails. Each product has 10 different sub-products.
How can I plan the next journey?
1. Should I create another form to capture which sub-product prospect is interested in?
2. Or should I display the key name of sub products in email template block and hyperlink with the respective web page?
3. Or should I create a carousel to display the sub products in email, but I have 10 sub products for each main product.
If anyone have a better suggestion, please share.
Thanks in advance.
#Pardot B2b Marketing Automation #Pardot #Pardot Email #Pardot Campaign @* MC Account Engagement (fka Pardot) *
Hi @Shubham Jajoriya I imagine it will take time to be able to determine which sub-product of the main product that each prospect has an interested in. You are asking people to review 50 products and tell you which ones they are interested in. You could create Scoring Categories and create intro email cadences for each of the 5 products. For each product you could send an email series that includes custom redirects on links in the emails that are related to each of the 10 sub products. The custom redirect completion action would increase the score of the scoring category for the related sub product. If you do this for each product and sub product, you will be able to determine which sub products a prospect has interest in because they have higher scores in the scoring categories.
