Hi,
We are running some retargeting ads for leads in the system. We have set up the landing pages, custom redirects, scoring, and everything in pardot. They are known prospects so our expectation was that, we can attribute and score them. The LinkedIn ad reports are showing clicks, we can see clicks on landing pages and custom redirects, but it is showing no prospects. Can anyone help me understand why this would happen?
A prospect must be cookied before you can see their activity, so what you are seeing is visitor activity (consult the visitors item under Prospects to see tracked visitors). What this means is that even known prospects still must fill out a form on a tracked website page or a landing page, or click a tracked link in an email you send them. Custom redirects are trackable but they do not set a cookie. A known prospect that has no cookie set will show in your prospect list with a red "person" icon. If the cookie is set it will be light green. If they are on your site now the icon is dark green. There is now a possibility to see retroactive activity on first party cookies as this linkedin post explains, but the cookie must get set first.
