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Hi everyone,

 

my goal is to create an activity in Marketing Cloud Journey Builder which waits for an interaction of the user in the mail and sends a reply mail depending on what button the user clicked on.

 

The thing is, there shouldn't be a specific waittime after which it is checked if one of the buttons was clicked - as mentioned the reply mail should be triggered asap after the user interaction. So a click activity split would not work in this scenario. 

 

A regular  decision split obviously wouldn't work as well.

 

Intuitively the wait until event acitivity comes to mind but this is purely for an API event. I am not sure if this would be the way to go since i have all the required data in Marketing Cloud. An idea would be to log the users who clicked one of the possible buttons via _Click data view into a data extension, including the buttonName field or link name to then split fort the fitting reply mails. I just can't get around the part on how to listen to the click event and immediately react to it and send out the mailings.  

 

I am sure that there is a way to achieve this goal since it shouldn't be to uncommon to immediately react to a contact's behabiour in a mailing :). 

 

Many thanks in advance! :)

4 answers
  1. Florin Valean (Creation Technology Solutions Limited) Forum Ambassador
    Mar 27, 2023, 3:29 PM

    Hi Benedikt.

    It looks like you already have a very good understanding of Wait until Event activity. Unfortunately there is no way to respond in real time to a click in the email itself. However, you could achieve your goal by implementing the click to redirect to a cloud page and on the cloud page you can implement an API call to trigger the Wait until Event activity.

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