Hi everyone,
my goal is to create an activity in Marketing Cloud Journey Builder which waits for an interaction of the user in the mail and sends a reply mail depending on what button the user clicked on.
The thing is, there shouldn't be a specific waittime after which it is checked if one of the buttons was clicked - as mentioned the reply mail should be triggered asap after the user interaction. So a click activity split would not work in this scenario.
A regular decision split obviously wouldn't work as well.
Intuitively the wait until event acitivity comes to mind but this is purely for an API event. I am not sure if this would be the way to go since i have all the required data in Marketing Cloud. An idea would be to log the users who clicked one of the possible buttons via _Click data view into a data extension, including the buttonName field or link name to then split fort the fitting reply mails. I just can't get around the part on how to listen to the click event and immediately react to it and send out the mailings.
I am sure that there is a way to achieve this goal since it shouldn't be to uncommon to immediately react to a contact's behabiour in a mailing :).
Many thanks in advance! :)
Florin Valean (Creation Technology Solutions Limited) Forum Ambassador
Hi Benedikt.
It looks like you already have a very good understanding of Wait until Event activity. Unfortunately there is no way to respond in real time to a click in the email itself. However, you could achieve your goal by implementing the click to redirect to a cloud page and on the cloud page you can implement an API call to trigger the Wait until Event activity.