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Paula Brudny
May 5, 4:09 PM
How to get an engagement split to act immediately if a link is clicked, but wait 7 days to send another email if link not clicked?

I'm creating a Journey with an engagement split. The mail has a CTA link to generate a call from Sales Rep. If the the contact clicks, the call activity should be generated immediately, but if not click, should wait a week before sending another email. How can I get this? Thanks!   

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Dawn Light (Email Marketing Technologist at Church & Dwight)
Apr 16, 2018, 1:01 PM
How to remove duplicates in Journey Builder before sending an email
How do I remove duplicates in Journey Builder before sending an email? All our data extensions (source data extensions, too) have the ID as the subscriber key so there are duplicate email addresses in all the data extensions. Automation Studio has this feature already but I need it in Journey Builder since we resend to the people who haven't opened the email.
5 answers
  1. Grace P (Nomad)
    Apr 15, 2:31 PM

    Hey, you can do this with the journey builder settings using journey is no re-entry, but this only works if your contactID (your primary key) is the subscriber key. 

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Tejasvi Kore (Davita Kidney Care) asked in * Marketing Cloud Engagement *
Apr 5, 2023, 6:14 PM
Journey Builder Testing

When we use test simulator in Journey builder after validation, and use update contact activity to test the Journey sequence. Does it update the record in realtime? 

Thanks in advance!!

3 answers
  1. Florin Valean (Creation Technology Solutions Limited) Forum Ambassador
    Apr 5, 2023, 6:33 PM

    Hi Tejasvi,

    Update Contact updates the record in real time only in the live journey.

    In Test mode Update Contact is skipped.

    On Testing Summary scroll down to Test Behavior option under the Choose Contacts button and view the settings. See my screenshot below:Hi Tejasvi,Update Contact updates the record in real time only in the live journey.In Test mode Update Contact is skipped.

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Sergio Canedo Castro (Consultant at Devoteam)
Mar 16, 6:28 PM
How to ensure a journey builder entry/filter criteria only validates when the field was just changed to that value, to avoid duplicate emails being sent

I', very new at marketing cloud and I just finished a journey builder, that both checks the status value and isMarketing__c value of cases 

 

I have a normal flow that after a bunch of important validations, sets the custom field to true if it needs to be tackled by marketing cloud, and my journey which I have selected both as created and updates cause I need to process cases when status is "New" or "Closed" and custom field is true 

 

But I just found out searching for information before activating it, that apparently journey builder will launch every single time a case has another field updates if it is already New/Closed and True, cause it doesn't validate if the 2 fields have just changed to said values. 

 

My question is, is this true? and if yes, how can I tackle this issue (I can't just deny re-entry cause the contact should be able to create multiple cases and receive email for each of them), also will the fact the custom field is update to true in a flow affect how journey "receives" the case?     I haven't seen anywhere the choice of "only when fields change to meet the criteria" or something similar

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Cristian Pozzi (Salesforce Business Analyst at TMLAB SRL)
Oct 15, 2025, 3:15 PM
How can I track subscribers who open WhatsApp messages sent via Journey Builder?

Hello, everyone.  I have structured a Journey that sends WhatsApp messages. When sending these messages, I need to understand which of my subscribers have opened the message.     To do this, I tried several methods, such as the Intelligence Report section, which allows me to see the total number of opens or sends for that specific message, but I was unable to associate a SubscriberKey with each opens or sends. So I can't figure out which subscribers actually opened the message.    I thought of another solution, which was to query the Marketing Cloud Data View. I can access the journey and the specific activity, but I can't track down the subscriberKey to understand who the Open numbers I see in the reports refer to, considering that the Data Views _open, _send, and _click refer ONLY to emails.    Can you help me by suggesting an alternative? Or can you confirm that i have done everything possible and that there is no alternative?  

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Taylor Thomas
Nov 18, 2025, 4:40 PM
Avoid sending email too early or late

I have a journey with an automated data extension that repeats hourly. When a new person is found it adds them in the journey and sends them an email. How do I avoid these emails being sent out really late or really early in the morning? Do I add a wait duration before the email?   

1 answer
  1. Yogeshwar Rawat (Salesforce)
    Nov 18, 2025, 5:00 PM

    To avoid emails being sent too early or late, use a Wait Until activity or configure Contact Scheduling / Blackout windows

    in journey settings. This ensures contacts only receive emails within your defined time range. 

     

    Use a Wait Until Activity

    Place a Wait Until immediately before the Email Send.

    • Set it to release contacts only during a certain time range (e.g., 8 AM–8 PM local time).
    • Journey Builder will hold contacts until the next allowed window.

    Refer: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_wait_activity.htm&type=5

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Nupur Jain (CRM Executive at Edward Mellor)
Jan 25, 2021, 10:00 AM
Exclusion script breakup
I am new to marketing cloud and need to understand what does the each of the below component mean in the exclsuion sript.

 

ROWCOUNT(LOOKUPROWS("Exclusion_DATA_EXTENSION_NAME","EMAIL_ADDR_FIELD_NAME", EMAILADDR))>0
3 answers
  1. Yogeshwar Rawat (Salesforce)
    Nov 18, 2025, 4:55 PM

    @Nupur Jain

     

    What the whole script does

    It checks whether the subscriber’s email address exists in the exclusion Data Extension. If ROWCOUNT(...) > 0, then the subscriber is found in the exclusion DE and should be excluded from the send.

     

    Breakdown of the components

    ComponentMeaning 

    LOOKUPROWS() | Searches a Data Extension for rows that match a specific field and value. Returns all matching rows. 

    "Exclusion_DATA_EXTENSION_NAME" | The name of the Data Extension being checked. This is where exclusion records are stored. 

    "EMAIL_ADDR_FIELD_NAME" | The column in the Data Extension to compare (e.g., EmailAddress). 

    EMAILADDR | The value being checked — usually the subscriber's email sent in the context of a send. 

    ROWCOUNT() | Counts how many rows the LOOKUPROWS function returned. 

    > 0 | Checks if the count is greater than zero (meaning at least one match exists).

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jeff chen
Nov 7, 2025, 9:59 AM
Seeking Documentation for Undocumented Attributes in Journey Specification

Hello everyone, 

 

I'm currently developing a solution to programmatically create and manage journeys using the Journey Specification for [

https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/getting-started-spec.html

]. 

 

During development, I've run into a significant challenge: the official documentation for the Journey Specification appears to be incomplete. Many key attributes that exist in a journey's JSON payload, particularly within the activities array, are not defined or described in the available documentation. 

 

Specific Problems: 

 

  1. Missing Attributes: Numerous required and optional attributes are simply not mentioned. We are currently forced to reverse-engineer their purpose by inspecting the payload of existing journeys.
  2. Unclear Definitions: For the attributes that are documented, the specifications often lack crucial details such as data types, possible enum values, value ranges, or clear use-case descriptions.

 

This lack of comprehensive documentation makes our development process heavily reliant on trial and error, which is inefficient and raises concerns about the long-term stability and compatibility of our journeys with future platform updates. 

 

My Questions for the Community: 

 

  • Is there a more complete or detailed official documentation/API reference for the Journey Specification that I might have missed?
  • Has anyone in the community compiled any unofficial resources, notes, or guides that cover the full specification?
  • Specifically, could anyone provide insight into the structure and purpose of attributes like [e.g., a specific field within metaData or configurationArguments that you are struggling with]?

 

Any pointers to more comprehensive documentation would be greatly appreciated. 

 

Thank you! 

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Alex Dal Zovo (Quix srl)
Jul 13, 2023, 7:51 AM
Automatic journey stop with campaigns

Do you know if it is possible with some settings to automatically turn off journeys? I intend to stop them

 

In my case they are mostly connected with entry source>salesforce data>campaign

 

Ideally, at the end of the SF campaign or after no one has been entered into the journey for a certain amount of time, the journey shuts down.

2 answers
  1. Khyati Mehta (InfinySkills) Forum Ambassador
    Jul 13, 2023, 8:48 AM

    Hi Alex,

     

    From what I know, there is no built-in functionality to automatically turn off journeys However, you can achieve this by implementing custom solutions using Automation Studio and Journey Builder. You can set up a DE that will serve as a control table to track the status of your journeys. Update this control table whenever a new journey is started Create an automation in Automation Studio to regularly check the conditions that determine when a journey should be turned off or utilize the JB API to programmatically control the status of the journeys based on the updated status field in the control table. 

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Mohammad Fayaz Jamal (Salesforce Marketing Cloud Admin at Wadan Developments Real Estate L.L.C) posted in #Marketing Cloud
Sep 24, 2025, 11:13 AM

Hey Trailblazers,

I’ve recently created a Lead Nurturing Journey skeleton in Salesforce Marketing Cloud for real estate business industry, and I hope it will be helpful for the community.

When I started working on this, I tried to find ready-made sample journeys on Trailhead but couldn’t locate any specific examples. So, I decided to build one myself and share it here.

Looking forward to your feedback and any suggestions to enhance it further! 

Hey Trailblazers,I’ve recently created a Lead Nurturing Journey skeleton in Salesforce Marketing Cloud for real estate business industry, and I hope it will be helpful for the community.

 

#Marketing Cloud  #Trailhead  #Journey Builder  #Sales Cloud  #Salesforce Admin  #Salesforce

 

 

#Dubai Salesforce Folks  #Saleforce Administrator  #SFDC Admin Certification

1 comment
  1. Deepanshu Sharma (Grazitti Interactive)
    Sep 30, 2025, 7:26 AM

    Hi @Mohammad Fayaz Jamal, 

     

    To enhance the Lead Nurturing Journey in Salesforce Marketing Cloud, consider the following best practices:

    • Use the Engagement Split activity to track email opens and clicks. This allows you to branch your journey and send tailored follow-up emails based on how recipients engage with each message, aligning communications with business needs effectively.
    • Track engagement metrics such as opens and clicks within Salesforce Campaign statuses. This data sharing enables your sales team to understand lead engagement and prioritize their follow-ups efficiently, closing the feedback loop between marketing and sales.
    • Implement Exit Criteria to remove contacts who unsubscribe during the journey. This ensures compliance with privacy preferences, keeps your audience clean, and improves overall deliverability, respecting customer choices at every step.

    These strategies collectively make your journey more dynamic, data-driven, and aligned with both marketing and sales goals. 

     

    Thank you

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