While creating an 'audience' for Facebook, I selected a DE and mapped the fields (lookalikes is not selected). What exactly is it going to do? Will FB match the DE records against it's DB and will return the matched contacts as 'audience'? (i.e. if there were 100 contacts in the DE and FB could find 50 in it's DB, the audience size will be 50?)
Audience Studio typically refers to a data management platform (DMP) or a customer data platform (CDP) that helps businesses collect, organize, and leverage their audience data for targeted marketing and advertising purposes. These platforms enable organizations to create detailed audience profiles based on various data points, such as online behavior, demographics, and interactions with the brand.
DMPs and CDPs like Audience Studio play a crucial role in digital marketing by allowing businesses to segment their audience, deliver personalized content, and optimize advertising efforts. They often integrate with other marketing technologies and advertising platforms to streamline the process of reaching specific audience segments with relevant messages. check
