We set up a new BU and new domain during the SAP configuration and were originally advised to set up a dedicated IP and go through the IP warming process for a few weeks. Looking at our send volume (approx. 66k a month) we're quite far from the 250k threshold and were advise to switch back to a shared IP and use our dedicated one if we reach 250k in the next few years.
#MCAskAnExpert what are your thoughts on this? Has anyone experienced this? What are the downsides of using a shared IP? Would you recommend it? If you have some case studies, could you please share these? #TrailblazerCommunity #Trailblazers #Marketing Cloud
Thanks all!
Shared IP and dedicated IP has become a debatable topic. Shared IP is governed by Salesforce based on stack Dedicated IP you have the governance right.
For dedicated IP when they say minimum 250K per month is questionable but that's their recommendation. Some may state it should lube minimum 100K per month. Anyways I don't see a rationale.
To keep the IP warm up, what I understand is you need to maintain consistent sends per month. Sudden spike can also affect warm up.
When you use shared IP governed by Salesforce they have the warm up plan to be safe else the whole stack would be affected.
