Can someone suggest the best step by step method to integrate Zoom with Marketing Cloud.
Like bring in registrant, attendee and Webinar details to Marketing Cloud from Zoom Webinars.
The approaches mentioned above (API + Automation Studio, webhooks, or middleware) are all valid. 👍 I'd just add a few considerations based on webinar setups I've seen over time.
If Zoom is already a fixed requirement, I'd like @EDGAR Joes suggests, lean towards webhooks or scheduled API syncs over relying heavily on middleware logic/third party apps like Zapier. Keeping Marketing Cloud responsible for segmentation and journeys, while treating the webinar software as the source of engagement data, tends to be easier to maintain.
If you're still evaluating the webinar platform itself, it's also worth looking at solutions with native Salesforce integrations (for example Univid) that can pass registrations, attendance, watch time and other engagement signals directly into the Salesforce ecosystem, instead of building/maintaining the integration yourself. That can reduce the amount of custom integration work over time, as things update and change.
Curious what approach you ended up taking.
