Hi all,
does anybody know, if Einstein STO feature is considering the sender reputation? Can we fully rely on this feature for "send" ? PS: this is the only reason why we are not often using Einstein STO.
@Sullivan McIntyre Thanks for your answer!
Open rate would for sure have a good impact on the sender reputation. However deliverability is more our focus for sender reputation.
Our MC account has a frequency when it comes to daily sends and if we hit a higher amount than usual, domain providers get us blocked, which happened last year during our xmas newsletter campaign.
I imaged, with the help of Einstein STO,we would be able to just activate our customer journeys without having the concern we would exceed our total amount of daily sends too much and Einstein would deliver our emails with a focus of open rates and plus our daily send frequency.
E.g. when I have daily send frequency as 100K emails. I would be able to activate my journeys which would be total send of 250K and Einstein would split the send at the background, based on my account's daily send amount.
