Hi Salesforce Community,
I have a question regarding Marketing Cloud Account Engagement (Pardot) and the new email tracking regulations introduced by France (CNIL) and Italy (Garante).
As per the new guidance, individual email open and click tracking requires explicit user consent, even for B2B marketing emails. This means organizations may need to stop tracking recipients who have not provided separate consent for email engagement tracking.
My questions are:
- Is there any native feature or setting in Marketing Cloud Account Engagement (Pardot) that allows us to disable email open and click tracking only for specific recipients or countries (such as France and Italy)?
- Is it possible to control email tracking based on a Prospect field, Dynamic List, or country, rather than disabling tracking for the entire Business Unit?
- Has Salesforce published any official guidance or best practices for complying with these new CNIL and Garante requirements?
- If there is no native functionality today, what implementation approach are other customers using to remain compliant while continuing to use Pardot?
Any guidance, documentation, or recommendations would be greatly appreciated. Thanks, Akshaj
Hi! I am on the same boat. I don't think is possible at the moment in MCAE to remove the tracking based on consent. Seems is an "all or no one" approach at the moment. That is at least what I understand from here Tracking Pixels in Marketing Email Communications | Salesforce Help
Can someone confirm or deny? It can't be that salesforce module is not technicaly capable to follow current regulations... This was known already from April.
Some help community?
Thank you