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I've noticed I'm dealing with a fair amount of bot clicks on emails, where I can see one prospect has clicked virtually every single link in an email on multiple days. Anecdotally they mostly seem to be from China, or education/university email addresses (the latter I am guessing is coming from university spam protection tools). 

 

I was reading about visitor filters here:

https://help.salesforce.com/s/articleView?id=000383306&type=1

 

 

That page says it was published in Sep 2025, however I can see that all our visitor filters say Last Updated 1 April 2019, which I believe is when the organisation got Pardot.  

[PD-SYS] Visitor Filters - are these up to date?

 

Does that mean these filters have not been touched since then, and are they still relevant? I would imagine a lot could change in 7 years... 

 

1 answer
  1. Sep 10, 11:39 AM

    @Charlotte Fabb

      

    Those [PD-SYS] Proofpoint filters are system-managed by Salesforce, so the 1 April 2019 date is simply when they were provisioned to your account when you got Pardot — a static date is normal for system filters and doesn't mean they've gone stale or that you need to maintain them. The key point though: visitor filters only suppress website Visitor activity (page views recorded by your tracking code), not email link clicks — so they were never going to stop the bot clicks you're seeing against prospects. Those clicks come from email security gateways (Proofpoint URL Defense, Mimecast, Microsoft Safe Links) and university spam-protection tools that pre-scan every link before delivery; it's an industry-wide email issue that no visitor filter removes. Practical way to handle it: don't treat a single email click as a qualifying, scoring, or sales-alert trigger on its own — scanner clicks have tells (they fire within seconds of the send and usually hit every link in the email), so lean on those signals and require corroborating engagement (a form submission, or repeat visits across separate sessions) before you act on a click. If you use clicks in Engagement Studio or automation/completion actions, add a short time delay or a 'clicked 2+ distinct links' style guard so scanner traffic doesn't push prospects down the funnel. if this helps, please mark it as the Best Answer so it helps the next person — thanks 🙂

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