Hi everyone,
I’m currently working as a Business Analyst in a Salesforce environment and have been working with Marketing Cloud Engagement (SFMC) for around one year.
My current hands-on experience includes:
- Data Extensions
- Email Studio
- Automation Studio
- Journey Builder
- SFMC processes and configuration
- Salesforce CRM and SFMC-related activities
I was planning to pursue the
Salesforce Certified Marketing Cloud Engagement Consultantcertification because it aligns well with my current experience.
However, with the introduction and growing adoption of
Marketing Cloud Next, I’m wondering whether it is still a good career decision to invest time in the Marketing Cloud Engagement Consultant certification in 2026.
My concern is not whether Marketing Cloud Engagement is still being used. My concern is:
If Marketing Cloud Next is Salesforce's newer strategic direction, will the Marketing Cloud Engagement Consultant certification continue to have good value in the job market over the next few years?
For someone with approximately one year of hands-on Marketing Cloud Engagement experience, would you recommend:
Option 1: Marketing Cloud Engagement Consultant → Marketing Cloud Engagement Developer → Data 360 → Marketing Cloud Next
Option 2: Focus directly on Data 360 + Marketing Cloud Next
Option 3: Another certification/path that would be better for long-term career growth?
I would especially appreciate advice from people who are currently working with Marketing Cloud Engagement, Marketing Cloud Next, or both, and from recruiters/hiring managers.
Thanks in advance for your guidance!
