There was a lot of negative feedback from sales, just like what we were experiencing from Broot AI's company enrichment tool, which has helped fill in the missing pieces around company firmographics, technographics, LinkedIn decision maker data, and giving us great insights into Salescoach's BI dashboard. The fit is much better now.
We use Zoominfo which we find pretty good. It probably depends what industry you are in as to whether it suits your needs. But it does integrate well with both Salesforce and Pardot, and you can automate the enrichment - there are a couple of options there, either through a standard enrichment process, or via Ringlead (which ZI acquired) which lets you script enrichment, data-cleaning/deduplication and other functions.
