✨ Your customer's personal agent is knocking. Is your business ready to answer?

Personal AI agents are now shopping, booking, and handling returns on behalf of customers, and businesses are split on whether to let them in or block them. Mark Wakelin (EVP Customer Engineering & GM, Agentforce) argues it's a false choice.  

Here are the key takeaways:

• Websites and APIs aren't enough. They weren't built to advise or apply policy, so a personal agent ends up guessing its way through your business.
• Business agents keep you in control. They answer from your own data and use deterministic logic for high-risk calls like refunds and payments.
• Whoever owns the conversation keeps the customer. When your agent greets theirs, the relationship stays with you.

👉 Read the article.