Check out how Rare supports rural farmers anytime, anywhere as an agentic nonprofit!
Folks are always asking how Nonprofits are using Agentforce... here's a story + video as an example!
Resources:
- Full Story: https://lnkd.in/dabRFpiP
- Demo Video: https://lnkd.in/daddZffG
About:
Rare helps communities adopt regenerative practices and build stronger livelihoods. With a global 300-person team supporting small-scale farmers and fishers across multiple geographies, they needed a way to deliver guidance and manage operations at scale.
With Salesforce, Rare built a unified CRM that enables their teams to manage grants, outreach, and fundraising in one place, while Agentforce
powers agentic coaching through WhatsApp. Agent Tierra delivers personalized guidance grounded in more than 300 data points, local weather conditions, and peer insights.
The result is strong early adoption, with 100% of pilot farmers saying they would use Agent Tierra again. Field teams expect the AI agent to give them 40% more time for high-impact work and help them scale support to 100,000 farmers within two years.
@Nonprofit and Education MindShare @Amy Guterman @Steve Bartolomei
Amazing! Would be great to know if other organizations doing similar work in agriculture with smallholder farmers around the world could "subscribe" to Agent Tierra to access the advice instead of building something new from scratch.
