How do I overcome this integration problem with Mailchimp/Salesforce. Mailchimp syncs every new subscriber as a new contact SF. The criteria is based on solely on the email address meaning that we receive many duplicates of current SF contacts . If I try to merge the contacts in Salesforce, Mailchimp dutifully recreates the same data and syncs it again as a new contact in SF. How do I break this loop?
3 answers
I also ran into the same issue and ended up moving that sync to Skyvia (you can check it here) and setting up the matching and upsert logic ourselves, so an incoming subscriber wasn’t just treated as a new Contact every time. You still need to decide what field should be the matching key, but it gave us much more control over the process.
