Hi everyone!
We are currently underutilizing AE. The marketing team uses it for Campaigns (which we are now using Salesforce to manage). The other thing they use is Engage emails. That doesn't seem worth the cost. Trying to figure out the advantages of Engage Emails versus standard Salesforce List Emails?
4 answers
Hi @Xenia Chilkowich, Salesforce Engage is about more than just sending emails. If you compare to standard list emails, I think the tracking is the main advantage (and also the roll-up reporting in that regard).
But it also has other functionalities, such as real-time alerts, which you can discover in this trail: https://trailhead.salesforce.com/content/learn/modules/salesforce-engage-basics
