Hi Team, I am facing a lot of difficulties understanding the Campaign Performance under reports in Pardot and how it gets updated, and other considerations. I checked ROI reporting also but it doesn't have Campaign performance details in it. Request the member to help. Thanks in advance
4 answers
Salesforce campaigns and reporting are a complex topic that isn't easily expressed in a single document, and a lot of it depends on how your business operates. Start here for some thoughts on how to get started and what to be aware of: https://www.unfetteredmarketing.com/post/secrets-and-mysteries-of-campaign-influence