We have 2 Pardot business units (BU) for separate businesses under the same parent company. 1 BU is connected to Salesforce CRM and I love the 'engagement' metrics in campaign reporting. However, for the other BU that is 'standalone' and not connected to CRM - the Pardot campaign reporting looks VERY BASIC to me - just a line chart that doesn't make much sense, and all emails sent under this campaign are listed individually... Is there a way to do better Pardot campaign reporting (without connected to CRM), to see a 'rolled-up' level of stats for all emails sent under a campaign?
Thank you in advance.
Namo Amituofo
Leo, that is unfortunately a limitation of Pardot's native reporting. You can't really customize the way reports look, nor can you set up a hierarchy of campaigns like in Salesforce.
You can view some summarized data for an entire campaign, but the report chart can't be customized. And the report lines are always the individual activities (like emails sent). So getting a rolled up total of all views or all clicks isn't really something you can get in native Pardot reporting.
