I want to add an ad campaign to our winback journey. I have created the ad campaign directly in journey builder and chosen retention period "Days contact will be retained" and added 7 days. Does this mean that the ad will be displayed for 7 days and then the customer won't see it anymore?
When I did some research it said that I first had to create an ad campaign and then in order to make sure that the customer wouldn't see the ad anymore I had to create an ad audience as well. Do anyone know if this is what I need to do in order to make the ad stop? Or is it enough with just adding 7 days in the retention period?
If you do not set a Contact Retention Period in Step 1, then contacts will remain in the custom audience indefinitely. If you set a number of Contact Retention days then your contacts will be removed from your target audience after that period.
