3 answers
Hi Sheila,
GA can provide you more insight into exactly where your leads are coming from, such as their first touch/last touch based on your GA data. You can even extend this to a community if you are using Experience Cloud with your constituents.
If you're looking for more specific use cases in the Nonprofit Industry, I would try posting this question in the Nonprofit Chatter Group: https://trailblazers.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F9300000001ocx
That is a great audience and you should be able to get some more specific examples pertaining to NPSP.
Thanks,
Mikey
