China's KOL and MCN networks are incredibly powerful and quite complex.

They are leveraging livestreaming and short video to take over big chunks of the ecommerce market in China. Brands are also getting in on the action by creating and owning their own livestreaming events. Check out this very detailed report from Equal Ocean for cases studies.

Did you know?

• There are now 6,500 MCNs in China...
• video game livestreamers are a growing chunk of the livestream market and largely come from non-Shanghai/non-Beijing....
• 60%+ of short video platform users are in Tier 3 cities or below...
• JINGsocial has a webinar tool allowing brands to create their own online events - a brand new brand channel!

#livestreaming #China #KOLmarketing #webinar

@User Group, Singapore, SG