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Wechat + Social Media in China

Wechat is the indispensible 1-to-1 communication platform in China. JINGdigital is the creator of JINGsocial, an award-winning social CRM and marketing automation solution for Wechat, allowing Marketing Cloud and Sales Cloud to tap into China's richest communication networks. We post here the latest about Wechat and how brands are winning in China with Wechat and other up and coming social platforms such as Douyin/TikTok.
Lee Mack (Director of Product Marketing at JINGdigital)
May 15, 2020, 7:59 AM

KOLs are a critical channel in China and Parklu is known as one of the leading industry experts. They just recently put out a great deck around retention marketing. It's long, but it's one of the best things I've seen on the subject recently. Here are key takeaways:

 

  • Increasing customer retention by 5% can increase profits from 25-95%

 

  • Improving customer retention actually reduces customer acquisition cost (CAC)

 

  • The best brands in China are building customer communities in private traffic channels  (Perfect Diary is the paragon example)

 

  • Customer retention is ripe for innovation, and is where smart brands are investing resources

 

  • Many Chinese brands are using first party data to identify and better serve core, high-value customers.

 

  • The KOC (Key Opinion Customer) phenomenon is already sitting in the palm of your hand

 

  • CRM and marketing automation is more critical than ever to the process

 

  • WeChat is a super-charged customer service, e-commerce, loyalty, and affiliate management tool

 

#WeChat #KOL

@SHANGHAI，CHINA USER GROUP

Retention Marketing - PARKLU(1).pdf
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Lee Mack (Director of Product Marketing at JINGdigital)
Sep 1, 2020, 6:51 AM

The 2020 JINGdigital +_ DLG Wechat Luxury Index is out! More great content for China marketers, especially those in the luxury/retail space.

 

Key Insights:

 

✔️ What's the most noticeable trend observed from luxury brands' WeChat performance?

 

✔️ The power of live streaming on fan acquisition and conversion should no longer be ignored. What should brands be looking out for and what are some of the best practices to keep in mind?

 

 ✔️ What exactly is social selling using WeChat Work and how can brands leverage it?

 

If you like it, please share it!

WeChat Luxury Index (Jan - June 2020).pdf
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Lee Mack (Director of Product Marketing at JINGdigital)
Aug 21, 2020, 7:29 AM

Check out our new strategy whitepaper on Wechat's new "Conversation Assistant" feature.

 

⭐ It greatly enhances the capacity of the Wechat Official Account to function as a 1-to-1 communication channel.

 

⭐ It has wide potential for brands across B2B and B2C sectors.

 

⭐ It's going to be immensely powerful when coupled to an sCRM like JINGdigital.

 

Download the deck below for scenarios and case studies.

New Wechat Feature - Conversation Assistant Strategy Whitepaper.pdf
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Lee Mack (Director of Product Marketing at JINGdigital)
Aug 14, 2020, 8:57 AM

⭐ Social commerce has fully given way to "interactive commerce" in China.

 

Our friends at ChinaChannel have put together an excellent whitepaper explaining what it is and what makes it different from the traditional ecommerce model.

 

Here are the main takeaways:

 

  • reduce barriers to purchase
  • make online buying fun
  • making it a group/community endeavor
  • product recommendation engine based around "collaborative filtering" rather than "item-to-item" comparison
  • feature fewer, more high interest products, versus the long-tail of "we have everything"
  • enable the direct-to-consumer D2C model
  • case study: Pinduoduo has a GMV of USD 144 billion and over half a billion shoppers

 

Think sushi train versus the restaurant menu

 

Think Disney + Costco

 

How will this play out for brands? How can brands incorporate some of these ideas and tactics into their private traffic strategy?

 

⭐ For us at JINGdigital it is clear that marketing automation will play a key role in enabling brands to execute interactive commerce at scale. Which is exactly what we do best.

Interactive Ecommerce Whitepaper 2020.08.10(1).pdf
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Lee Mack (Director of Product Marketing at JINGdigital)
Jul 2, 2020, 1:33 AM

🌏 Salesforce Friends in North America, this webinar is for you!

 

⏰ 5pm New York time, 2pm LA time on July 7 we bring back our Wechat + Salesforce webinar series!

 

⭐️ Real case sharing from multinationals who are winning in China with Salesforce (Marketing Cloud & Sales Cloud) and Wechat.

 

⭐️ PLUS an expert talk from JINGdigital CEO Kai Hong on the latest happenings with Wechat (there's a lot!) as well as updates on what's new with our JINGdigital tools (also: a lot!)

 

Register by scanning the QR code in the poster or click this link:

 

https://app.jingsocial.com/microFrontend/survey/public/survey/fVV98gyvkTPsk3VGq4ZHzW?appId=wx95ca5cb5c62f437c

 

See you there!

Wechat + Salesforce webinar.jpg
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Lee Mack (Director of Product Marketing at JINGdigital)
Jul 2, 2020, 1:24 AM

Do you all know about Wechat Channels? This new short video social media space was introduced by Wechat this year. It's been quiet until recently when Wechat started driving much more attention to it.

 

What makes this different from Douyin and Kuaishou is that you can link your Wechat OA to your Wechat Channels account. Meaning you have another solid follower acquisition tool for your OA. More and more brands will be piling into this space soon.

 

We tested it out and here's what we found (check the link).

 

Happy #WeChatMarketing

Wechat Channels

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Lee Mack (Director of Product Marketing at JINGdigital)
Jun 23, 2020, 9:18 AM

Nice reportage from JING Daily. Social listening has never been more important for brands trying to win in China. And it is especially important for international brands who are perceived against a very different political and social context.

 

Find social listening scenarios from international luxury retailers which were able to head off potential controversy or were able to drive business through social listening insights.

 

The number of platforms that need to be covered is quite diverse:

 

  • livestreaming platforms such as Bilibili
  • ecommerce platforms like Meituan
  • social platforms like Wechat and Weibo
  • short video platforms like Douyin
  • Q&A platforms like Zhihu

 

Great future opportunities for Marketing Cloud Social Studio!

Luxury Brands’ Secret Weapon In China_ Social Listening.pdf
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Lee Mack (Director of Product Marketing at JINGdigital)
Jun 12, 2020, 3:54 AM

If you're interested in how Salesforce Sales Cloud and Marketing Cloud are working with Wechat to power customer success in China, then you'll want to check out the deck from our webinar last week. Scan the QR code in the doc attached to access it.

 

⭐️Good case study in there from a luxury retailer on hyper-personalization.⭐️

 

@User Group, Singapore, SG 

White paper distro image.jpeg
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Lee Mack (Director of Product Marketing at JINGdigital)
May 28, 2020, 10:09 AM

⭐️ Big Wechat news this week - Tencent is cracking down on grey-area private traffic managers like WeTool. Lot of accounts closed down in the last couple of days. Private traffic is a big deal in China, many brands rely on it as a major sales pillar. Private traffic is what made Perfect Diary the #1 cosmetics brand in China.

 

What is Tencent up to? No doubt encouraging (read: forcing) companies to migrate to Wechat Work to manage their private traffic.

 

⭐️ All those millions of Wechat Work accounts will now be used for managing external contacts, whereas before they were almost purely used for internal company productivity (like Slack).

 

These Wechat Work accounts are messaging endpoints, mini-Official Accounts, which will be massively leveraged by marketing departments, sales departments and customer service departments.

 

⭐️We at JING have seen this coming and that's why we are rolling out our updated JINGsales tool which powers Wechat Work, just like our JING social tool powers the Wechat Official Account. And our JINGconnect connects both into Salesforce.

 

Clients will be waking up to this opportunity very soon. Exciting times!

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Lee Mack (Director of Product Marketing at JINGdigital)
May 26, 2020, 7:33 AM

Wednesday June 3, 5pm China time/11am Paris time, a webinar for Salesforce friends and anyone else interested in how Wechat and Salesforce are changing the game for multinationals in China.

 

→ Client success cases from the clients themselves (Amway + Nord Anglia education)

 

→ Wechat mini Master Class from JINGdigital boss Kai Hong

 

→ Covering Marketing Cloud, Sales Cloud and Service Cloud

 

→ Q&A session

 

→ All sessions in English

 

RSVP by scanning the QR code or https://bit.ly/36tRv8r

 

@SHANGHAI，CHINA USER GROUP @User Group, Singapore, SG

June 3 Webinar.png
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