Hi Everyone!
We just launched our community for clients, partners and internal experts and are very excited. Now the engagement part comes in! We have our first campaign running to clients that opted-in for an invitation when the community was live. Would appreciate hearing from others what worked, didn't work in terms of getting the clients to do the initial login, post and profile set up. Contests? Phone Calls? Starbucks Cards? Consistent communications [that's a given]. Any lessons learned or examples are greatly appreciated.
Congratulations on the launch of your community, Traci!
Great points, Joe. I'd add:
- Leaderboards contests (created most posts, gained most followers, group gained most members, etc.) you may want to center the contest around behaviors you want to recognize and reward (most badges received/given)
- Campaigns centered around initial wins and use cases
- Live chat in a dedicated group in your community to welcome members and talk about initial best practices type questions (be prescriptive about the 2-3 topics you want to touch on)
There are some great external community resources as well; The Community Roundtable, CMX Hub, etc. come to mind.
