Fairfield County

Register here

https://www.eventbrite.com/e/tableau-user-group-of-fairfield-county-ct-q2-meeting-tickets-44967248250

Agenda

6:30-7 registration / networking / food

7-8:30 Demos--

-- Tableau User Group community-- Please reach out if you'd like to demo your favorite data prep tool by posting on our page

--- Vendors including Tableau, Unifi and Alteryx TBD

8:30-45 -- brainstorm ideas for future meetings

8:45-9 Networking

Thank you to UConn Stamford's Connecticut Information Technology Institute (CITI) for hosting.

To get to our room, find the Welcome Center (near Room 101-C) in the middle of the building on the first floor, walk through the corridor and follow signs to the room (the auditorium will be used if all 75 seats are reserved in advance and we have requests () for more registrations, otherwise room 108)

Register here

https://www.eventbrite.com/e/tableau-user-group-of-fairfield-county-ct-q2-meeting-tickets-44967248250

Women’s Marketing, Inc. a marketing services and media buying company focusing on delivering insights,

innovation and optimal value across multiple media platforms to our 300+ clients. We are the leader in media

strategy, planning and buying for emerging and re-emerging brands targeting women.

As a result of growth, we are seeking a numbers-driven Manager, Analytics who will help execute, manage, and

optimize our digital marketing campaigns. The ideal candidate will have an entrepreneurial spirit, excellent

communication and technical skills, a team player philosophy, highly organized and solid technical understanding

of online marketing.

Regular responsibilities include but are not limited to:

 The Manager will collaborate across multiple client projects, acting as an analytical leader and insights-

hungry team player. He/ She is the point-person for analytics across key verticals

 Define learning objectives, KPIs, and supporting metrics based on business objectives and design

direction

 Tell a comprehensive story of how users respond when they interact with our clients' advertising,

content and product experiences.

 Leverage a broad range of data assets to identify key learnings and actionable insights that inform

strategy

 Collaborate with other teams as an analytics leader to inform design, automation, content, and user

experience development decisions

 Develop meaningful relationships with clients to deliver strategic insight and impart recommendations

that improve clients' business

 Lead client-facing presentations

Required Skills & Experience:

 Bachelor degree or higher

 Minimum 3+ years of experience working in digital media analytics

 Exemplary business judgment as well as problem solving and analytical skills, with a proven record of

leadership and innovation

 Experience working with data from across the online advertising eco-system including Ad servers and

Brand Safety & Verification (comScore vCE, Double Verify, MOAT, Integral Ad Science) etc.

 Deep knowledge of at least one web analytics tool with experience implementing analytics

 Strong quantitative and qualitative analytical skills with proven ability to demonstrate data

interpretation that maps back to client business objectives

 Experience in a client-facing role

 Strong written and verbal communication and interpersonal skills, including a keen ability to be

persistent while remaining personable

 Must be extremely proficient in MS Excel (Excel VB a plus) and PowerPoint

 Ability to effectively prioritize and execute multiple tasks in a fast-paced environment is crucial

 Familiarity with data visualization/business intelligence tools and packages (Datorama, Tableau) a plus

 Familiarity with data aggregation and statistical packages (SQL, R, Python) a strong plus

Interested candidates should apply by submitting their resume and cover letter along with salary requirements to

kdillon@womensmarketing.com. Due to the volume of applications, only qualified candidates will be contacted.