Thank you to @Vicki Moritz-Henry and @Aske Bong-Saxe

for being panellists at yesterday's EMEA Ask Me Anything Session 

A summary of questions and answers below: 

• Q: How reliable are email opens in Salesforce? Not reliable; Apple's privacy feature causes inflated opens. Clicks are better but require a dedicated marketing tool.
• Q: Best practice for permission sets — one group per user? Not recommended; build groups around job functions, assign multiple groups per user as needed.
• Q: Is MFA enforcement still July? Yes, confirmed; admins and privileged users (e.g., anyone with View All Data) must set up a passkey.
• Q: Data Cloud vs. Marketing Cloud for career learning? Different tools for different interests — data-focused learners lean toward Data Cloud; marketing-focused toward Marketing Cloud Next. Learning both is valuable as they complement each other.
• Q: Teams + Salesforce integration — worth it? Limited functionality; one practitioner found it costly and complex, opting for a third-party phone system instead.
• Q: Marketing Cloud Next via Foundations — useful for nonprofits? Yes, particularly for email campaigns and low-cost SMS testing, though maturity has only recently improved.

Next EMEA session, August 19th, 10am UK time.