Due to the new laws in France and Italy, email Tracking needs to have a separate and explicit consent. Customers can choose to receive the emails but refuse to be tracked. Will there be an update on Salesforce MCAE (pardot) to consider this? Email based option? Because, to my knowledge, at this point we cannot do this as tracking is always added for Email Opens - for Link tracking there are a couple of options to disable it.
#Pardot B2b Marketing Automation
Hi @Rui Catita MCAE (Pardot) doesn't currently support disabling email open tracking for specific prospects while still sending emails. For this you can disable link tracking for individual links or emails, but open tracking is applied automatically. If consent is required, the recommended approach is to manage consent with segmentation or suppression lists and monitor Salesforce for future feature updates.
