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Meet Agentforce Marketing
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Meet Agentforce Marketing

Use Agentforce Marketing to personalize the right moments across the customer lifecycle.

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Part of a Trailhead Journey
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+13,200 points
Intermediate
Marketer
~19 hrs 14 mins

Discover Marketing Cloud Next

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Explore how Salesforce products come together as Marketing Cloud Next.

+100 Points
~5 mins
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Grow customer relationships with actionable data, connected workflows, and AI agents.

+300 Points
~20 mins
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Get started with Agentforce Marketing at Salesforce.

+100 Points
~5 mins
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Drive ROI and customer lifetime value with personalized experiences for every touchpoint.

+100 Points
~5 mins
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Optimize cross-channel campaigns and spend with a single view of performance.

+100 Points
~10 mins
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Increase profitability and loyalty with better engagement and personalized rewards.

+400 Points
~40 mins

Create Email, Content, and Personalized Experiences

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Try email marketing solutions in Salesforce apps.

+200 Points
~30 mins
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Configure authenticated email campaigns with trustworthy engagement data.

+1,600 Points
~1 hr 35 mins
Article

Create and manage all your marketing content from your CMS workspace.

~10 mins •
Mark as Complete
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Video
Content Builder Overview

Discover multi-channel content creation, advanced personalization, AI features, and content governance.

Vidyard
~30 mins •
Mark as Complete
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Create engaging, data-powered, personalized emails for your customers.

+300 Points
~15 mins
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Build personalized emails using intuitive editing tools, rules, and merge fields.

+1,200 Points
~1 hr 40 mins
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Set up an automated campaign to generate and follow up with leads.

+200 Points
~15 mins

Segment Your Audience and Manage Data

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Use Data 360 concepts segment and personalize in Marketing Cloud Next.

+300 Points
~30 mins
Article

Discover records that can store data about people who interact with your business at different stages of your marketing, sales, or service lifecycles.

~5 mins •
Mark as Complete
Article

Discover segments and settings for the segments page in Marketing Cloud Next.

~5 mins •
Mark as Complete
video
Video
Segmentation and Consent

Create audience segments, including consent management and publishing schedules.

Vidyard
~40 mins •
Mark as Complete
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Build targeted audience segments and activate them across your marketing flows.

+1,200 Points
~50 mins
Article

Review the tools and concepts that can help you collect and store consent data.

~5 mins •
Mark as Complete
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Use Marketing Cloud Next tools to manage subscriber consent and ensure compliance.

+400 Points
~30 mins

Execute Campaigns Across Every Channel

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Campaign Creation and Configuration

See a campaign created in Marketing Cloud Next using Flow.

Vidyard
~6 mins •
Mark as Complete
video
Video
Using Flow Templates from a Campaign in Marketing Cloud Next

Learn how to launch and configure an out-of-the-box flow template directly from a campaign.

Vidyard
~3 mins •
Mark as Complete
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Design journeys in Marketing Cloud Next using Data 360 and flow logic.

+1,200 Points
~50 mins
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Learn how to create seamless customer experiences across digital channels.

+100 Points
~10 mins
Article

Learn how to configure domains for various jobs.

~5 mins •
Mark as Complete
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Drive personalized, multichannel customer journeys with Marketing Cloud Next.

+300 Points
~30 mins
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Use conversational AI agents to engage customers across SMS, email, and WhatsApp.

+400 Points
~25 mins

Measure Performance with Reporting and Analytics

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Get data insights and grow your business with marketing intelligence.

+200 Points
~10 mins
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Set up, connect, enrich, and act on your marketing data with Marketing Intelligence.

+400 Points
~25 mins
Article

Set up Marketing Intelligence to analyze marketing performance using the power of Data 360 and Tableau.

~5 mins •
Mark as Complete

Explore Marketing Cloud Engagement Essentials

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Enhance existing campaigns and journeys with unified data, agents, and automation.

+300 Points
~20 mins
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Explore our powerful suite of products and start building your digital marketing strategy.

+300 Points
~20 mins
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Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.

+300 Points
~25 mins
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Get started with the Journey Builder app.

+300 Points
~20 mins
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Learn the three steps to creating effective marketing emails.

+300 Points
~30 mins
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Learn how Content Builder can help you organize and manage your content.

+300 Points
~30 mins
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Learn about the latest consumer privacy regulations and how to navigate them.

+200 Points
~15 mins

Build Pipeline with Account Engagement Essentials

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Evolve Account Engagement into agentic, multi-channel marketing.

+400 Points
~30 mins
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Learn to generate leads and nurture those leads until they are sales ready.

+400 Points
~55 mins
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Use lead management best practices to create personalized marketing assets.

+100 Points
~5 mins
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Grow your business with lead generation.

+300 Points
~25 mins
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Create a comprehensive lead qualification model with scoring and grading.

+300 Points
~30 mins
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Create and send emails to support your marketing automation strategy.

+500 Points
~2 hrs 10 mins
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Learn how APIs can extend and automate Account Engagement for your business.

+100 Points
~5 mins

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