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Journey Builder Path Optimizer

By utilizing the Path Optimizer feature in Journey Builder, customers can take their marketing experimentation to the next level. Beyond traditional A/B or A/B/n testing, Path Optimizer allows the customer to look at their entire customer experience journeys in a new light. Want to optimize journey paths based on several small milestones? Need to show the value of Einstein by running a comparison of Einstein Send Time Optimization vs manually defined send times? Simply need to run multivariate tests on up to 10 paths? Path Optimizer can achieve these goals, and will continue to evolve to enable much more. Use this forum to share the following: How have you been successful in experimenting with Path Optimizer? What use cases are not covered with the feature that you'd like to see supported? Have a question about best ways to use the feature that can be crowd-sourced from your fellow Trailblazers? In addition, look for an occasional survey or call for customer research.

Sep 19, 2024, 6:30 PM

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Aug 28, 2024, 8:50 PM

How Can a Contact Enter a Journey Multiple Times?

Hi all,

Our team is looking for advice on the following scenario, please:

We would like to setup a journey that allows the same person to enter that journey multiple times. This journey would contain an email send, and we'd like to be able to run the same contacts through it at any given time so that those contacts can receive the email again when needed.

This journey would be connected to our CRM, and the person would ideally enter the Journey when they are added to the campaign on the Sales Cloud side. However, we're running into an issue where we cannot add someone to a campaign multiple times. It's important for our business partners that the Sales Cloud side has the capability to add someone again to a running journey.

Any ideas as to how to accomplish this so that Journey Builder allows the same contact to go through multiple times? Thanks in advance!

@Journey Builder Path Optimizer

1 answer

Jyotsana Singh (Publicis Sapient, a publicis company)
Aug 30, 2024, 11:56 AM
Hi @Rachel Carell
Please select the Re-entry anytime in journey setting. Please find the screen shot below for your reference -

Hope it will help you!

Thanks,
Jyotsana

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Feb 10, 2024, 1:48 AM

Hi Marketing Cloud community members, My organization is looking for a marketing cloud expert to hire on full time basis. Let me know if anyone of you or your friends are interested and want to explore opportunity?

#Marketing Cloud